The mobile revolution has had a significant impact across industries and will radically transform the way organizations operate. Frost & Sullivan research on the US mobile financial services market indicates more than half of all smartphone users use mobile banking services, while nearly 40 percent of tablet users access their bank accounts from their devices. In order for the financial services sector to keep pace with this growing global trend, the transformation from traditional branch banking to ‘mobile-first’ banking services is essential. Banks unable to deliver ‘mobile-first’ services in their brick-and-mortar locations will find themselves at a competitive disadvantage, and will struggle to improve customer relationships and business efficiency.
This whitepaper evaluates the impact of mobility for banks and examines the key steps to deploy mobile-first bank branches that enhance customer experience and streamline branch operations.