The Samsung Hospitality TVs are enabling Kalahari to create a truly unique vacation experience for guests and conventioneers. “To us, they’re not just TVs, they’re video wallpaper that we can use all over the resort to delight guests and give them memorable experiences,” says Brandt.
For example, four 65-inch Samsung Smart Signage displays are mounted side-by-side in the main bar. During the day, they display African wildlife scenery. In the evening, the displays create a virtual rock concert. Each display shows a different musician singing or playing an instrument. The content is synchronized so that all four artists interact simultaneously to create a concert that appears to be live. “At first, we thought the videos would serve as background music, but instead, people gather and watch them as if it’s a real concert,” says Brandt.
In the hotel rooms, guests can watch cable programming with interactive program guides. Or they can connect their own devices to stream movies or play games. “Guests have been really happy with the in-room TVs,” says Gogola. “Many guests already have a Samsung TV at home, so they just expect that quality in the resort.”
“Working with the Samsung technology has opened new possibilities that will take the guest experience to a whole new level and it wouldn’t be possible without Samsung.”
— Cary Brandt, corporate creative director of entertainment, Kalahari
Managing a fleet of 1,500 TVs has been easy with the reliability of the TVs and the LYNK REACH platform. “The Samsung TVs simplify management and make it easy for our maintenance teams and staff to focus more on the overall guest experience,” says Gogola.
Based on the success at the Pocono Mountains resort, Samsung has become the standard TV solution for all Kalahari properties. As older TVs at the Wisconsin Dells and Sandusky properties are retired, they are replaced with new Samsung TVs. And future properties will be equipped with Samsung.
“We are very excited about what we can do in the future with Samsung,” says Brandt. “Working with the Samsung technology has opened new possibilities that will take the guest experience to a whole new level and it wouldn’t be possible without Samsung.”