Banks have led the way in automating routine customer transactions, but they’ve been slower to apply technology to the branch office. While customers visit branches less often than they used to, the importance of face-to-face interaction when making critical decisions about their financial future hasn’t changed. New research by Celent dramatizes the critical role that branches play in building customer relationships and reinforcing brand value in a way that can’t be achieved in a browser or mobile app. Technology can be applied to streamline paper processes, identify upsell and cross-sell opportunities, personalize the banking experience and delight the customer. With banks facing unprecedented pressure from digital competitors, the branch remains the heart and soul of their operations.
In this webinar you’ll learn:
- How branch automation can enable digital transformation for retail banks;
- The top reasons customers of all ages continue to value bank branches;
- The role that mobility can play in improving customer engagement.
Learn how technology can streamline paper processes, identify up-sell and cross-sell opportunities, and personalize the banking experience and delight customers.