Retail’s Big Show, hosted by the National Retail Federation, has come to a close. More than 33,500 attendees flocked to New York City to attend sessions, visit exhibits and demo the latest technology on the showroom floor. As attendees celebrated industry success, they also discussed challenges to helps brands innovate to seize future opportunities.
Retailers want to create new ways for consumers to buy items and engage with their brand. The future shopper is expecting a quality experience – with Millennials leading the pack as the largest population that retailers want to know how to engage with.
Samsung was front-and-center at the event that focused on streamlining the omnichannel experience. One of many innovative products displayed at the event was our facial recognition software from EyeQ. This technology personalizes the in-store shopping experience, using shopper-aware digital displays that interact with consumers, customizing the content to each, and even recognizes and responds to emotion.
At Samsung, we recognize that there’s a retail revolution happening in today’s industry. We specialize in offering a holistic retail experience, rather than focusing on just selling an item. From the beginning of the purchasing path to the final transaction, our booth demonstrations presented technology that interacts with customers in-store and online.
View more product highlights from Retail’s Big Show and all our social conversations in our Storify recap below.
