Most small businesses rely on the same standard equipment. You might buy tables and chairs for customers to sit, for example, and desks for those working in the back office. A point of sale (POS) system is essential for handling purchases, and mobile devices keep team members connected and productive. It’s the small business owners investing in a Pro TV, however, who truly see the big picture.
Whether you place them in a lobby, breakout room or throughout a restaurant, the easy-to-implement Pro TVs offer a fast, consistent way to convey critical information to customers and employees alike. This includes details about your products, services and content that informs, educates and inspires them.
As part of its Celebrate Small Business event and Small Business Saturday, Samsung is holding a “Samsung Celebrates Big Ideas, Small Businesses” Live with Sukhmani Mohta and Ramon Ray.
These are just a few examples of how Pro TVs like the BED-H Series can help you achieve some of the most common small business goals:
1. Increase revenue
Customers often come into a retail store knowing what they want, but they might not know everything else you can provide them.
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While browsing store aisles or waiting to be seated at a restaurant, a Pro TV is an ideal touchpoint to promote other products, featured meals and complementary items they could add to their order. It’s an easy way to cross-sell and upsell that feels natural and helpful to customers.
A Pro TV can also deliver greater results for marketing campaigns based on special promotions. Everyone likes to save money, and all it takes is a glance at a nearby screen to see opportunities where customers can get a discount or participate in a flash sale.
Running ads from third parties on a Pro TV, meanwhile, is one way to drive additional revenue. Many small businesses have partners or non-competitive firms in their industry ecosystem that value the reach they can get through your TV screens.
2. Save time
Your focus should always be on growing your business, not getting mired in the minutia of installing and managing the equipment you operate within it. Every hour spent browsing manuals and looking up tutorial videos to set up a TV, for instance, is an hour you could be spending providing more value to your customers.
Fortunately, Pro TVs such as Samsung’s BED-H Series are easy to set up and deploy in stores, restaurants and other small business environments, even if you don’t have an IT background. Once up and running, Pro TVs are also easy and intuitive to use. Samsung’s VXT content management system (CMS) allows you to schedule content in advance, leaving you free to invest more time toward other items on your to-do list.
When you need to update promotions, store details, restaurant menus or other content on the fly, VXT allows you to do so instantly.
3. Promote customer loyalty
When customers have a positive experience, they keep coming back. Think of a fitness center with Pro TVs offering helpful videos of exercise routines or a store selling kitchen products with Pro TVs showing the meals customers can prepare with the products they’re considering.
Setting up a TV in office waiting areas can allow customers to catch up on the news or some casual entertainment. Many pubs have long used TVs to showcase sports programming that aligns with their customers’ interests.
Small businesses can create an even more direct connection between TVs and customer loyalty by educating customers on the perks of joining a rewards program. This can include breaking down point redemptions or announcing special shopping events and first-look opportunities only available to loyalty club members.
4. Cut costs
Too many printed flyers wind up in the recycling bin before customers can even look through them. Static signage in stores and offices, meanwhile, can become so familiar that customers look straight past them. Yet both printed marketing materials and signage come with considerable costs.
Pro TVs create a compelling alternative in both scenarios. Customers are more likely to notice digital signage that changes continuously, and those devices can convey promotional information that would have previously gone to a printer.
By reducing these expenses, Pro TV helps pay for itself and leaves you in a better position to allocate resources toward other growth opportunities.
Why the Pro TV is great for small businesses
Companies that invest in Pro TVs like the BED-H Series enjoy ultra high-definition (UHD) picture quality, providing customers with an ideal viewing experience. This is further enhanced through a powerful Crystal processor with upscaling, which means it can deliver content in up to 4K resolution.
Thanks to a sleek, three-sided, bezel-less design, a Pro TV can blend in naturally to store interiors and other small business environments. You can even set them up outdoors with a Terrace edition.
Other standout features to consider include:
- Full control through your smartphone: The Samsung TV app allows you to create content remotely and then display and update it with ease.
- Smooth configuration and management: The Tizen Enterprise Platform helps you handle everything from deploying a Pro TV to maintaining it, even running multiple devices.
- Simple but strong security: Avoid tampering with the screen via a PIN lock that gives you peace of mind that your devices only display what you intended at all times.
- Enhanced guest experiences: Samsung’s partnership with digital art platform Niio means a Pro TV can be transformed into a gallery, with an extensive choice of creative works to display on your device. This can create a welcoming and engaging atmosphere for customers.
Using a Pro TV in a small business is more than giving your customers something to watch. You’re also providing them with updates, advice, entertainment and other reasons to give your small business a second look.
Prepare for your digital signage deployment by exploring Samsung’s full line of professional display solutions.
