The Challenge
After eight eventful and successful years in its previous space, the team at Dude Perfect, an American sports and comedy group with the #1 sports channel on YouTube and over 60 million subscribers, was ready to make a move. From filming videos in their backyard to working with some of the world’s top athletes, the Dude Perfect brand was expanding — and so was their vision of what was possible. A larger headquarters with state-of-the-art technology and a space for creators by creators was on the horizon. As a media-driven business, their new headquarters required a robust tech infrastructure. The team needed bold, adaptable, immersive displays that brought the wow-factor and could support content creation, editing, daily operations, team meetings — and all the trick shots in between.
The Solution
Enter: The Wall. The new Dude Perfect headquarters had space for not just one but two of these epic displays. The jaw-dropping technology was added to the main entrance to greet guests and the Dudes’ executive suite for enhanced collaboration. The vision didn’t stop there — the team needed more displays to bring their creative ambitions to life. Built to support extensive editing and content-creation sessions, Samsung high-resolution ViewFinity monitors were added to the editing bays, offering the versatility and color accuracy needed to create gold-standard content. In the driving rig and gaming areas, Samsung Odyssey monitors bring streaming and play sessions to life with high-quality, clear visuals. Meanwhile, Samsung displays in the kitchen, boardroom and meeting rooms keep everyone informed and aligned with content on the screen, while fostering game-changing teamwork.
"I think the 'wow' factor, specifically with The Wall, as people are entering into our lobby and then coming up into our owner's area, really jumps off the page."
– Coby Cotton, co-founder of Dude Perfect
The Results
From the moment you walk through the door to the editing bays designed to support the highest quality content production, the new headquarters delivers on every detail. With the help of Samsung technology, Dude Perfect created an environment enhanced in every respect. The Wall is just as effective a backdrop for filming as it is a tool to review content with the entire team and always leaves a lasting impression on guests and collaborators. Samsung high-resolution monitors provide the visual depth, color and detail needed to create the quality content Dude Perfect’s subscribers have come to expect. Most of all, the technology contributes to a creative, productive and playful workspace. The team can walk away from a focused business meeting and step right onto the turf. From brainstorms to bank shots, it’s the Dude Perfect balance of work and play.
About Dude Perfect
Dude Perfect is an American sports and comedy group and YouTube channel headquartered in Frisco, Texas. Dude Perfect consists of five best friends who turned a passion for sports, creativity and competition into a global phenomenon reaching millions of fans worldwide. Known for their jaw-dropping trick shots and epic battles, Dude Perfect has become one of the most popular entertainment brands on the internet. With over 60 million subscribers and billions of views, they continue to bring joy to people’s lives, create new and exciting experiences, and push the limits of what’s possible—on the court, in the air and beyond.
The Challenge
Creating a working environment fit for the future
Dude Perfect is a sports and comedy group based in Frisco, Texas, made up of five friends: Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert and Cody Jones. What began with just one camera and a friendly bet has since exploded into one of the most successful YouTube channels, boasting over 61 million subscribers and more than 18.5 billion views.
In 2016, they built their very first office inspired by Fantasy Factory, and called it DPHQ — a fun, open space that allowed for filming and creativity. DPHQ2 marked the start of Dude Perfect’s move into a larger, more playful studio — complete with a basketball court, putting green and other features inspired by their take on the Fantasy Factory setting. However, after eight successful years, they had outgrown their second headquarters.
With the enormity of Dude Perfect’s success, growth was imminent, and the Dudes had a clear vision for the future. Designing a new headquarters — DPHQ3 — wasn’t just about fresh walls. It was a chance to become even more high performing.
“We really wanted to up the production quality of the space,” said Coby Cotton, co-founder of Dude Perfect. “We wanted to create additional studios with more capability than before.” Think massive LED backdrops, purposefully lit rooms, more space for athletes and celebrities to film with the Dudes — all aimed at expanding the range of content being produced and attracting more creators to the space.
By aligning cutting-edge technology with bold brand vision, they could create a masterpiece: a welcoming, interactive space that powers next-level content.
“As we looked ahead, we thought, obviously, there is a need to create extra space for more employees and more space to film,” said Cotton. But more than that, they wanted to create a space for creators to thrive. “That was probably the biggest driver for us.”
With a new headquarters as visually striking as it was functional, they could boost staff efficiency while providing visitors with an unforgettable experience. And with content at the heart of the Dude Perfect playbook, premium display technology was a priority.
“When it came to updating the space, technology was a big part,” said Cody Bland, senior operations manager at Dude Perfect. It was important that their new home align with their signature style, making jaw-dropping displays and wow-worthy moments a must. Behind the scenes, the highest-resolution monitors capable of showing every single detail were necessary for precise content creation.
The technology needed to promote collaboration, offer an immersive viewing experience, quickly adapt to different functions — from pre-production support for staff meetings to filming and editing — and create an engaging, enjoyable environment. “We wanted to freshen up the space, so DPHQ3 is almost like an additional member of Dude Perfect,” said Cotton.
To achieve this, they needed a flexible technology partner — one that could implement solutions quickly, evolve alongside them and support the journey ahead, as this was just the beginning of their vision for the new Dude Perfect headquarters.
“Samsung came alongside us and said let us help you accomplish those goals,” explained Bland.
Dedicated to creating innovative products, holding extensive experience and staying committed to delivering large-scale projects that meet the needs of everyone involved, Samsung was a natural fit.
The Solution
Dynamic displays in every corner bring the space to life
Samsung was on board to help outfit Dude Perfect’s headquarters with displays that would work just as hard as the Dudes. From stronger production and teamwork to smoother workflows and leading-edge tech, Samsung’s passion for innovation and performance aligned with Dude Perfect’s vision.
The new space features not one but two installations of The Wall, The Wall All-in-One 146-inch 4K and The Wall All-in-One 110-inch 2K. These massive displays use microLED technology to deliver extraordinary brightness, color accuracy and a far wider color gamut than conventional LED alternatives. It’s one of the first things guests see when they enter headquarters — greeting them in true Dude Perfect style.
“I think the ‘wow’ factor, specifically with The Wall, as people are entering into our lobby and then coming up into our owner’s area, really jumps off the page,” Cotton said.
The Wall can be found as an integral team member in the Dudes’ Suite as well, where its HDR-assisted image quality creates a super-immersive experience for employees to review content.
“Having the ability to gather in the owners lounge and literally have our team of almost 30 people now sit in a room, watch one screen, preview the video and get feedback is something we haven’t been able to do before and has been really helpful,” said Tyler Toney, co-founder of Dude Perfect.
Samsung monitors are being used in the action with the Odyssey G6 Gaming Series on the group’s racing rig and Samsung ViewFinity monitors behind the scenes in the editing bays delivering high precision, true-to-life colors and detail, thanks to their ultra-high-definition 4K resolution and HDR10 compatibility.
“In the post-production department, the Samsung monitors add a ton of value,” said Tim Holt, vice president of post-production at Dude Perfect. “We are constantly editing videos, all day, every day. So having multiple monitors and more screen real estate makes it easier to do our job.”
Engineered to support extended viewing sessions, these displays reduce eye strain and fatigue while adjusting brightness and color in real time. Whether in editing bays, gaming zones or driving rigs, Samsung monitors help keep the team focused and comfortable.
Editors can also access their display feed from other screens in the building. “We can go downstairs on our awesome Samsung Wall that’s absolutely massive, pull the entire company down there and quickly watch an edit just straight from my machine,” explained Holt.
Throughout headquarters, including the boardroom, meeting rooms, kitchen and gym, there are Samsung QMC Series and QMT-B Series displays.
“From the upstairs kitchen, you can watch some editors shoot a basketball down low while you have a meeting there with the awesome displays,” said Cotton.
The many conference rooms, in particular, enjoy the plug-and-play convenience, allowing meetings to be set up and started instantly. No longer dependent on whiteboards, the team can update the displays remotely, allowing for real-time changes that reflect important information, such as the weekly schedule.
“To be able to have live displays that we can edit on Sundays to show our team what’s happening throughout the week has been almost imperative and something that if I had to go back to the old DPHQ, I would do immediately,” said Chad Terrell, vice president of production at Dude Perfect.
This flexibility streamlines communication, ensuring that all team members stay informed. “It’s been really cool for our team to walk up to a [display] and just know exactly what’s going on at a moment’s notice, and they don’t have to run and come talk to me,” said Terrell. “I can digitally set that from my home and have that display be live.”
For guests, The Wall can be updated to showcase personalized welcome messages, too, greeting them upon arrival. As they navigate the premises, the displays throughout DPHQ3 can easily switch to serve as wayfinding devices, providing helpful directions, given that the new headquarters is at least twice the size of the previous location.
“It’s been fun for us even just to direct people around the building,” said Cotton. “We’ve hosted multiple parties here and had big investor events, so we’re using displays constantly just to direct traffic flow and point out that it’d be ideal not to wear high heels on the new basketball court or whatever those different messaging points are — it has been really fun and just effective.”
The Technology
The Wall All-in-One
Every detail comes to life on The Wall All-in-One thanks to its Black Seal Technology and superior color purity. The display is ready to go out of the box, with a control box, wall brackets, speakers and deco bezels all included.
QMC Series
The QMC’s unparalleled ultra-slim 28.5 mm depth makes it the thinnest option in Samsung’s UHD series. QMC optimizes space with its sleek design that blends seamlessly into your business environment.
The Results
An immersive, flexible workspace that adapts to Dude Perfect's needs
With a perfect blend of fun, interactive spaces and cutting-edge technology, the Dude Perfect team brought their vision to life and built the ultimate playground for creators.
“It’s amazing what the guys have done with the space,” said David Phelps, head of the display division at Samsung Electronics America. “It feels like you walk through that door and you’ve entered somebody’s dream backyard.”
With its move to a bigger and better-equipped headquarters, Dude Perfect was committed to strengthening its culture by ensuring every aspect of the organization was exceptional — and in Samsung, it found a tech partner that was just as ambitious.
“We want this place to feel world-class. And then, of course, we want to recruit world-class talent,” explained Cotton. “As people are coming in and checking out the space, we know that [the displays] help tell the story. That’s something that we’ve been really excited about, and it’s been neat to see it all come to life.”
The Wall has proven to be a multifunctional powerhouse. It’s not only used for editing and content review sessions, but also as a flexible and adaptable backdrop for filming. As executives enter the Dudes’ Suite, they have access to the full display setup, allowing them to present with impressive impact, especially when making high-stakes decisions. When team members have been in meetings all day and the boardroom isn’t the best fit, The Wall allows for more effective, hands-on meetings that boost team building and foster a sense of community. Resembling a movie theater environment, it is large enough to accommodate “watch parties” for the entire staff — or their young fans.
“One of the very first groups of visitors into DPHQ3 was a Make-A-Wish group,” explained Cotton. “It was unbelievable to have all the kids out playing and say, ‘Hey guys, come in here to basically our movie theater room,’ and everybody was able to gather around a booming giant display.” It was an unforgettable moment for the team to unveil one of their unreleased videos and watch the kids’ reactions firsthand — the enhanced display made the experience even more impactful. “It was just a better experience visually,” noted Cotton.
In the editing bays, integrated technology streamlines collaboration — ensuring that everyone, from the editor to the reviewer down the hall, views the exact same high-quality version for seamless approvals. High-resolution ViewFinity monitors make detail-oriented pre- and post-production tasks more enjoyable and efficient, helping the team bring bold ideas to life. From supporting meetings and feedback sessions to displaying digital wayfinding for guests and information for employees, Samsung displays have proven adaptable and effective across the entire headquarters.
“The displays are useful when we’re using them for work, but they’re also just fun,” said Cotton. Whether it’s a team member’s birthday or a big win — like a top-performing video — the graphic design team creates custom visuals that light up the displays. “It’s great for team morale,” said Cotton. “That matters when you’re creating somewhere you want awesome people to work.”
The visual appeal of The Wall and the functionality of the Samsung monitors have helped turn their new home into a creative hub where the team is excited to make content — and a few epic shots along the way.
“This is where the guys bring to life their newest creations and release them to the millions of Dude Perfect fans around the world, and it’s all done with the help of cutting-edge Samsung technology,” said Phelps.
Dude Perfect is effusive about the collaboration results, citing Samsung’s passion for best-in-class engineering and willingness to work on large and relatively complex projects. “This being a media business, there were a lot of tech needs,” said Cotton. “I don’t think anyone could’ve fulfilled it better than Samsung.”
As Dude Perfect’s dream headquarters evolves and comes to life, Samsung is right there, adapting and stepping in to help meet new needs as they emerge. “It takes a unique partner to work well together,” said Bland.
The displays work both individually and in unison to elevate the brand experience and provide real-time insights. They streamline communication and empower each team member with the tools they need to contribute to Dude Perfect’s winning strategy.
“When you’re creators and work for creators, you have to be inspired in the space you’re in day in and day out,” noted Bland. “And it’s an incredible gift to see it actually come together.”
The team succeeded in building a space designed to fuel innovation, allowing creators to thrive in an environment made just for them.
“We hope the Dude Perfect headquarters will be a home for all kinds of amazing content moving forward. And we can’t wait to see how all that unfolds,” said Cotton.
