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Ed Benforado

Eduardo (Ed) Benforado leads category management for Samsung's B2B Tablet and Rugged mobile technology. As a seasoned B2B and B2C professional, he excels in category management, global product marketing, brand building, portfolio strategy, and communications. With expertise in leading cross-functional teams, Ed creates, develops, and launches new products and software applications. A results-driven, team-oriented leader passionate about overcoming challenges, Ed holds a Business Management degree and MBA with Marketing concentration, complemented by extensive experience in consumer, enterprise, technology, and wireless markets.