Omnichannel Strategy Needs Brand, Retailer Alignment
Online sales are predicted to soar this holiday season, making it more important than ever for retailers to have an effective omnichannel strategy.
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Phil Britt is an experienced journalist who has covered various aspects of retail and business, including technology, multichannel strategies, collections, payments and supply chain issues for various national publications and websites for more than 20 years. He closely follows developments in the digital economy and the shifts in retail strategies as millennial purchasing power and influence supplant that of baby boomers.
Online sales are predicted to soar this holiday season, making it more important than ever for retailers to have an effective omnichannel strategy.
This holiday season, retailers must implement multichannel retailing strategies to draw customers to their brick-and-mortar locations.
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