Retailers, banks, schools and other institutions are all using digital screens in street-level windows to provide highly visible, impactful messaging. However, getting it right involves much more than putting a big display in a window.

Sunny environments require high brightness digital signage displays, with a luminance of at least 2,000 nits, in order to ensure messaging is not washed out. Regular displays for indoor use have less than 20 percent of the necessary brightness. Many high brightness displays also integrate circular polarizing technology that eliminates the visual distortions seen by those viewing regular LCD displays when wearing sunglasses. These are just a few of the key considerations when selecting digital signage displays for outward-facing locations.

Check out the infographic below for further tips on how to approach window-front displays using high brightness digital signage.

A Tale of Two Screens: Getting High Brightness Digital Signage Right from Samsung Business USA

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