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As the financial industry discovers more tactical applications of big data, IoT security remains a key concern among all counter parties. Consumers are quickly acclimating to frictionless financial transactions through various connected devices, which elevates the urgency for stronger security measures. Therefore, financial service institutions (FSIs) face the challenge of optimizing IoT benefits while also strengthening security.
The Expansion of IoT
While IoT has found tangible uses in the retail, insurance and manufacturing industries, traditional banks are still in the early stages of adoption. Banks are undertaking the transformation from legacy computer systems and operating models to remain competitive and avert further market penetration by FinTechs. Meanwhile, consumer use of connected devices that enable IoT, including smartphones, tablets and wearable technology, continues to grow. Each upgrade cycle continues to further embed IoT capabilities and, according to a recent report from BI Intelligence, connected IoT devices are projected to reach 24 billion by 2020.
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IoT Integration Paving the Future
Imagine walking into your local bank branch and immediately your cell phone greets you by name. The banking app, a conversational AI-based assistant named “Jojo,” then asks what services you are looking for today, as it provides a menu of choices, and each option provides an immediate response with instructions.
The scenario is not far from reality, as the financial industry is already testing deployment in pieces. Citibank has rolled out Bluetooth beacons enabling bank customers to access lobby ATMs after hours using smartphone geolocation technology in various New York branches. Wells Fargo has taken the personalization concept a step further at several test branches by electronically greeting customers by name and presenting banking services to them upon entering. Capital One is integrating location-based offers when bank customers walk past participating merchants. Retailers have demonstrated that consumers will accept relevant promotional coupons — R-Style Lab reports that 127.5 million U.S. consumers will redeem digital vouchers in 2017.
AI-based apps are also gaining popularity: Swedbank has integrated an AI-based app named “Nina” that streamlines the banking experience for its customers as well as service agents. According to Nuance, Nina processed over 30,000 monthly interactive conversations while achieving “a 78 percent first contact resolution rate within the first three months of launch.”
Enhancing IoT Security With Authentication Technologies
The rise in frictionless banking demands stronger IoT security measures. The proverbial Pandora’s Box of fraud is unleashed when customer identities and access are compromised. Customer identity and transaction authentication are the most vital security issues, and consequently, FSIs have been using big data to improve machine learning algorithms to spot and prevent fraudulent activity. Geolocation technology is also being tested to authenticate POS transactions by matching smartphone location with the transactions.
Another way banks can enhance security and convenience is through biometric authentication, which eliminates the hassle of a password and is quickly becoming a standard. HSBC uses facial recognition technology for corporate customers opening new accounts, and the New York Times reports that over 33 percent of Bank of America’s 20 million mobile app users have opted for fingerprint authentication. According to a MarketsandMarkets press release, the biometric system market is expected to reach $32.73 billion by 2022.
As banks get closer to reaching the tipping point for unlocking the universe of IoT, applications fortifying security must remain at the forefront of the transformation.
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