Non-Profit Health System Doubles Blood Drive Participation

Customer Need

The Solution

2x

the blood drive participants since promoting on Samsung Displays

Results

The Customer Need

Eye-Catching Displays with Visual Impact

“If we had the right digital signage platform, we could more effectively reach our patients, visitors, physicians, and employees.”
- Janice Peele, Communications Coordinator at Bon Secours St. Francis.

Bon Secours St. Francis also is committed to good environmental and financial stewardship. Using a digital communication platform instead of a paper-based approach would help reduce the health system’s consumption of paper.

The health system needed to deploy a digital signage platform to address the challenges of paper-based communications. “We recognized that if we had the right digital signage platform, we could more effectively reach our patients, visitors, physicians, and employees with a greater impact,” says Peele. “But we needed a cost-effective solution that was also easy to manage on a day-to-day basis with limited resources.”

The Solution:

Samsung Digital Displays and Hypersign Software

Samsung’s DB series displays offer advanced display technology at a cost-effective price. They deliver an outstanding visual experience with Full HD resolution and a sleek, industrial design. A powerful quad-core processor delivers accelerated performance, while a full range of connectivity inputs offer flexible content options.

“Samsung and Hypersign have already strategically partnered on many healthcare digital signage projects, so we were able to bring that expertise to Bon Secours St. Francis”
– Neil Willis, CEO of Hypersign

Samsung Commercial Display Portfolio

Broad portfolio of smart commercial displays from 10” to 98”, featuring energy efficient LED backlighting technology.

High Brightness

High brightness displays offer 2,500-3,000 nits of brightness to deliver maximum visibility in outdoor and window front environments.

Videowall Displays

Ultra-thin bezels for virtually seamless videowalls. Achieve UHD resolution when you daisy chain multiple displays through Display Port 1.2.

Smart Signage Displays

High Definition displays featuring Samsung’s system-on-chip processor, eliminating need for external media player. Select models feature built-in Wi-Fi.

The Result:

Sharp Increases in Engagement

The Samsung digital displays have had a big impact on the health system’s communications and community outreach. Unlike static signage, which faded into the background, guests, physicians, and employees quickly notice the bright displays and are engaging with the messages.

“Participation in employee blood drives was steadily declining and we just weren’t meeting our goals by relying on conventional signage,” says Peele.

With the digital signage platform in place, the health system used compelling visuals to communicate the importance of blood donations and the results were stunning. “We were so surprised that blood drive participation more than doubled; the only thing that changed was adding the Samsung displays and Hypersign software,’’ says Peele.

The local blood bank was pleased with the sharp increase in blood donations “We’re delighted with the rising participation rate – it’s making a real difference,” says Debbie Richardson, coordinator of the health system’s employee blood drives.

“Samsung has a great reputation for their displays” – Janice Peele, Communications Coordinator at Bon Secours St. Francis