Anyone from a visual artist to a major brand’s creative director wants color on a digital screen looking exactly as they intended, and QLED could be just the display technology to fully deliver on that ideal.

QLED is a layer added to the “sandwich” of films that make up an LCD digital signage display. It uses quantum dots and high dynamic range technology to optimize marketing visuals, delivering the dark blacks and the bright neons while maintaining high color accuracy. With many display technologies, major brands worry that their color — their red, for example — won’t be 100 percent accurate.

At Samsung’s booth at the recent InfoComm pro-AV trade show in Orlando, commercial-grade displays building on Samsung’s QLED TV series were debuted to systems integrators and digital signage solutions providers. Samsung’s team noted how QLED’s advantages extend beyond gorgeous visuals, pointing out that commercial QLED also has a longer operating life than other premium display technologies emerging on the market.

Watch this video to get a look at how InfoComm show attendees experienced QLED.