Recently, I joined Samsung at their 837 space in New York as they kicked off their partnership with WeWork and Sprint. As part of the festivities, WeWork announced a new type of marketing. You’ve heard of B2C and B2B, right? Well, now with this venture, there will be B2We.

Attendees were treated to a fireside chat hosted by SamsungNext, an organization that matches entrepreneurs with experienced founders to help startups reach the next level, whether they are looking to build, grow or scale.

Pepper, the first humanoid marketing platform from Softbank Robotics, was the evening’s guest of honor. She is now available in the U.S. to help improve customer experiences in industries such as hospitality, retail and healthcare.

As part of this collaboration between Samsung, WeWork and Sprint, entrepreneurs and small businesses will be able to do what they didn’t think was possible.

Watch the video to learn how this new partnership is helping companies expand their marketing efforts.