Retail’s digital transformation was already well underway before COVID-19 arrived and turned the industry on its head. Today, retailers that are open for business are navigating complex challenges around social distancing, customer protection and worker safety. If your stores are closed, you are innovating as you learn to run your business remotely and serve customers online. Either way, mobile technology can provide solutions to help you cope now and then come back stronger than ever when life returns to normal.
Redundant workflows of the past
If you’re a retail store owner or manager, chances are you’re juggling as many devices as you are tasks. Your day starts before you even leave the house, as you check inventory, yesterday’s sales, your customer relationship management (CRM) and social media from your laptop. During your commute, you check emails and respond to text messages on your phone.
Once you get to the store, you have to reauthenticate logins on your work desktop to access the same websites and accounts you were just looking at. And before you get out on the store floor, you need to print out planograms, inventory outages, compliance checklists and schedules.
Throughout the day, you bounce back and forth between the floor and the back office to accomplish all the administrative responsibilities that pile up while you’re out serving customers and supporting associates.
This is the way your workflow has always been, so you may not even recognize how inconvenient it is. But wouldn’t it be great if you could do everything — from the store floor to the back office and everything in between — using one device instead?
The “mobile-only” future of retail technology
Now consider a contrasting vision. Over breakfast, you skim emails on your Samsung Galaxy Note20 or Note20 Ultra smartphone, then check your CRM and social media apps. You need to write an urgent response to a vendor, so you quickly dock your Note20 to a monitor in your home office. This instantly launches Samsung DeX, a mobile-powered desktop experience. With a paired keyboard and mouse, you type up the email in one window while referencing the supplier’s online catalog in an adjacent window. Your phone has become your PC.
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Arriving at the store, you again dock your smartphone and launch DeX. All your apps are already open and ready to go. If you do need to authenticate again, all it takes is a touch of the fingerprint scanner. Now when you head out on the store floor, you don’t have to print anything out. You can access all your apps and files directly from your mobile device.
Your Note20 becomes your business lifeline throughout the day, so you can see more and do more.
Show and tell
When a customer asks a question about a particular item they’ve pulled up on their phone, you can quickly bring that item up on your Note20, rather than taking the customer’s phone into your hands. You can even connect the smartphone to an in-store digital signage display to review additional options with the customer. Using your phone as the touchpad, you can point, click and share information on the larger screen.
Quickly track inventory
When you head to the delivery dock to review new inventory, you can use a smartphone app to scan barcodes and confirm everything has arrived. If some boxes have sustained damage, you can quickly take photos on your Note20 and email the documentation to the distributor.
Say you have a meeting with your best customer to discuss new options for their remodel. To prepare, you can take several photos of the current design choices. With the Note20’s highly responsive S Pen, you can annotate the photos to illustrate your ideas. During the meeting, you can use DeX to connect your Note20 to the meeting room display, where you can share the photos with the customer and review the designer’s initial proposal. It’s a collaborative discussion, and you use your smartphone and S Pen to power an impromptu whiteboarding session on the meeting room display. At the end of the discussion, you can share the drawings and notes via email right from your phone.
This seamless experience can be achieved today using a Note20 smartphone and DeX, giving you accelerated productivity through your entire workday — from your home office routine to customer service to front-of-house administration to back-office meetings.
Using the Note20 with 5G, you can work at hyperspeed, with near real-time file interactivity. The Note20’s all-day-plus battery stands up to the demands of 5G — and store managers’ long workdays.
Mobile-only helps streamline IT
Moving to mobile-only doesn’t just simplify work; it also simplifies IT management. Fewer devices means less upfront cost and less time spent on device setup and maintenance.
Today’s IT retail teams are often caught managing dual infrastructure — traditional desktops and mobile devices — as well as an array of single-purpose tools. By moving to mobile-only, teams can focus on one platform and have more time to drive strategic projects.
Working with customer information comes with some security risks, which is one reason retailers often don’t use mobile devices for everything. But the right security platform and tools make it possible to perform all of your duties — from social media to mobile point of sale (mPOS) — from one device without fear of data leakage or breaches. With the built-in, defense-grade security of Samsung Knox, you can remain productive while tapping into the power of security and manageability from the chip up.
The bottom line in streamlining your retail technology means more time serving customers and employees and less time juggling devices. The combination of a Note20 smartphone and Samsung DeX gives you the power of performance and speed, adjustable to your needs as you transition between different types of tasks. In today’s new retail environment, it simply makes sense to manage your tasks from a single, versatile device that gives you the connectivity and functionality you need, wherever you are and whatever you’re doing. It’s time to grab this moment and make it a transformational one. Give your teams the tools to succeed now, and when the next normal arrives.