An engraved donor wall in the lobby of a hospital is such an established norm that it’s hard to imagine another way to display donor names. There are plenty of unique donor wall options out there, but the challenge that accompanies the majority of these designs is their static nature. With every new donor, hospitals must pay to engrave a new name.

LED video walls, such as The Wall from Samsung, offer a solution to this dilemma, while also reinforcing the hospital’s brand as a sophisticated, modern facility and encouraging more donations from individuals and organizations.

Telling stories that inspire

The Wall, a modular microLED display that produces impressive visuals powered by High Dynamic Range (HDR) 10+ technology, can help hospitals celebrate their donors and volunteers in a more engaging, memorable way than traditional donor walls. The Wall brings the stories behind contributions to life by displaying heartfelt testimonials, motivational videos and even interactive community impact data in vivid, high-contrast detail. The visuals can change according to the hospital’s marketing messaging, displaying breast cancer survivor stories during the month of October and soliciting donations for the hospital’s charitable initiatives over the holidays.

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Visually striking donor walls make the critical connection between donors and the hospital’s mission clear, deepening the relationship between the institution and its supporters. They help community leaders, ambassadors and contributors see how their support has an impact while inspiring patients and guests to contribute to the hospital’s mission.

Establishing the hospital as a leader

The Wall can also play a vital role in branding initiatives. With its cutting-edge visual technology, healthcare facilities portray an image to the community as a technologically advanced hospital, which can attract patients and help recruit top talent to the staff.

The visuals that are displayed on The Wall tell their own story. Doctor profiles, patient testionminals, hospital awards and clinical innovations visualized on The Wall help the hospital share its accomplishments and vision for the future. These stories, displayed on an immersive video wall, inspire confidence in patients and clinicians alike.

Beyond LED and LCD: All about the clarity

The Wall provides a realistic and captivating visual experience, exceeding what conventional LCD and LED signage can offer. Its professional imagery is a bold accent piece to any healthcare facility. The differentiating factor is the microLED technology, which transfers micrometer-scale LEDs into LED modules. Once The Wall’s components are mounted together as a uniform canvas, they create a visual experience akin to that of a QLED TV.

  • Black Seal technology delivers pure black levels, resulting in sharp contrast and detail.
  • Ultra Chroma technology’s narrower color wavelength results in higher color purity that is more lifelike and vivid.
  • AI algorithms dynamically upscale visuals to as high as 8K resolution, ensuring even lower-resolution content can take advantage of the screen’s scale and capabilities.

This innovative viewing technology creates imagery that wows viewers and immediately communicates the hospital’s modern brand. Images on The Wall appear crisp and bright, making it easy to read even in the sunniest atrium or dimmest hallway. These dynamic displays help define the mood of the entire hospital lobby.

Hospital and healthcare facility designers appreciate the inherent flexibility of The Wall, which can be modulated to fit nearly any space.

Simple installation and secure maintenance

The modular design means The Wall’s size, shape and ratio can be customized according to each hospital’s needs and architecture. In addition, Samsung’s turnkey installation service and support streamlines implementation, ensuring that The Wall fits perfectly in your hospital’s space. Samsung acts as a partner through every step of the installation process. Hospital architects and operation teams don’t need to work with multiple companies or manage production and budgets across teams.

The Wall is designed to last once it’s installed. Its resistance to shock, dust and water means it can withstand bumps from a mobile computer workstation or gurney, and the Black Seal coating covering the diodes creates a flat, smooth surface that is far easier to sanitize than traditional LED displays with exposed diodes.

In addition to being easy to install and manage, The Wall is also secure. It’s fully protected by the Samsung Knox defense-grade security platform, a multilayered solution that safeguards data on Samsung products from the chipset up. Because The Wall integrates seamlessly with existing systems, users can easily manage the display’s content and make necessary changes on demand.

Branding matters, so signage matters

Digital signage isn’t new, but it is developing quickly and has become essential to how care is accessed, delivered and supported.

The Wall can help healthcare chief marketing officers communicate brand messaging, clinical information and inspiring stories to everyone who visits the hospital. When this technology is used to the fullest, it can elevate a hospital’s brand, position the institution as an industry leader and set the expectation for high-quality, patient-centered care.

See how Samsung’s The Wall can help your hospital tell powerful stories that people want to watch. And get more advice on how to tailor your messaging to ease patient anxiety.

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Roxanna Guilford-Blake

Roxanna Guilford-Blake writes about health, healthcare and the business of healthcare. She began as a journalist, but for more than 25 years, she’s helped clients tell their stories and enlighten their audiences. She runs her own editorial business (Guilford-Blake Corp.) and previously served as director of strategic communications at a boutique healthcare communications firm. She’s especially interested in the intersection of digital tech and patient-centered care.

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