Starting with a blank page, Kroenke’s vision for a new sports and entertainment venue in L.A. was to create an unparalleled destination in the world of live events. At the center of it all was the question of creating a unique fan experience: How could each seat in the stadium be immersed in the action?
Under the leadership of SoFi Stadium and Hollywood Park’s CTO, Skarpi Hedinsson, a team of designers, engineers, architects and visionaries was brought together to pair cutting-edge technology with architectural ingenuity.
“It was an opportunity to bring to Los Angeles, the entertainment capital of the world, the most innovative technology available,” says Hedinsson, “to create the most interactive and exciting guest experience anywhere, all designed in from the very first steps.”
The vision of the Infinity Screen, a 360°, 70,000 square foot, dual-sided and center-hung video board was revolutionary from the beginning. Hedinsson had to ensure that everyone involved knew that the board’s size and shape were fundamental to the design. “It was an incredible collaborative effort, taking in sight lines, engineering challenges and weight-bearing issues on the roof,” he explains. During the stadium’s design and construction process, every aspect incorporated the fundamental element of the board’s impressive size.
“The first draft that came out, they thought it couldn’t be constructed because the circumference was bigger than the field itself,” Hedinsson recalls. “That challenge was met with creativity, collaboration and innovation unlike any other build in the world.”