In all levels of government, strategically positioned, highly visible single displays and video walls can help keep staff and the general public they serve informed and properly advised.

Government digital signage in the right places — using scheduled or dynamically updated messaging via secure software — does everything from directing and updating the public to relaying mission-critical data and visuals for utility operators and first responders.

Here are 11 ways federal, state, regional and municipal governments can utilize digital signage and video walls:

1. Command centers

Large video walls give everyone from military and police to public utility operators a full view of critical operations. In control rooms, a seamless direct view LED display like Samsung’s The Wall provides a wall-filling canvas that relays everything from traffic and surveillance footage to real-time, graphics-driven data from the operating systems that keep streetlights on and drinking water clean and safe.

The Wall’s microLED technology ensures visuals like schematics and high-definition aerial imagery are displayed in vivid color and high resolution. To meet the unmatched security requirements of government agencies, The Wall is TAA compliant and features Samsung Knox, built-in security software approved for government use by the Department of Defense. And at individual workstations, Samsung’s TAA compliant monitors support secure operations for everyone in the control room.

2. Crowd control

Waiting for government-issued IDs, licenses and permits may be a familiar and necessary chore, but it can be managed and streamlined by flat-panel displays coupled with technologies like queue management. Interactive screens, such as Samsung Kiosk or 13-inch QBR displays, can facilitate appointment check-ins and issue waiting list numbers, while displays in waiting rooms can announce who’s being served and where they should go. As with The Wall, Knox security’s three-layer data protection helps prevent cybersecurity attacks on these displays, and keeps sensitive information out of the wrong hands.

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Queue management status displays are also especially “sticky,” meaning people look at them repeatedly. These displays present a great opportunity to communicate additional information or public messaging, raising awareness of other available options such as online services.

3. On the dockets

Digital signage in busy courthouse corridors or waiting areas — tied into secure court management systems — relay key details like case numbers and court appearance times without compromising sensitive information. Going digital takes the burden off judicial operations and building staff, making it easier to keep pace with the rapid changes that are common in court processes.

4. Finding the way

Busy federal, state and municipal complexes tend to have many offices, many floors and, in larger centers, many buildings. First-time and infrequent visitors can be guided to the appropriate offices — even given specific directions — through interactive wayfinding displays placed at entrances and decision points. This information can also be delivered outside on super-bright, sunlight-ready screens.

5. Common areas

Displays in lobbies and other common areas provide scheduled and easily updated information for visitors. Dynamic, real-time updates can increase adherence to safety measures, such as social distancing guidelines, by keeping foot traffic moving at a consistent pace. As visitors use these displays to find relevant information, staff don’t have to stop what they’re doing to answer the same questions. Samsung’s business-grade Pro TV is easy to install, and on-screen content can be updated directly from a phone or tablet.

6. Language options

People who need government services or information aren’t necessarily fluent in any of their government’s official languages. Government service providers can overcome language barriers by using interactive displays that answer frequently asked questions in multiple languages — the dialects tuned to local demographics.

7. First responders

Digital dashboards heighten situational awareness and improve response and decision-making capabilities for firefighters, police and emergency medical services (EMS) staff. At these agencies’ offices and facilities, digital signage alerts personnel of everything from mission-critical incident information to colleagues’ personal milestones.

8. People movers

Displays at mass transit stations and hubs update schedules and guide riders. Mass transport systems can use interactive displays such as kiosks in station lobbies to help riders plan trips and purchase tickets, as well as larger signage to inform them of service changes and disruptions — freeing up staff for other tasks. At the track and stop level, sensors and data systems provide real-time arrival status on flat-panel and direct view LED displays.

9. Rapid alerts

Integrated with a content management system (CMS) and community alert platforms, on-screen content can be updated automatically and in real time. In the event of a weather, health or safety threat, these displays instantly alert everyone nearby and communicate instructions.

With MagicINFO, agencies can remotely schedule announcements to be released across all their displays at once. The content and device management platform has ISO27001 and ISO27701 certifications, and it’s the first digital signage solution to achieve both International Standard Information Security Management System (ISMS) and Privacy Information Management System (PIMS) certifications as well.

10. Building community

Displays across government facilities such as libraries and recreation centers can be used to raise awareness of community events and programs. Highly visible displays with full-motion graphics and rich color reproduction capture people’s attention and generate interest far more effectively than paper-based bulletin boards.

11. Engaging staff

Can’t-miss displays can relay everything from announcements and job postings to policy changes, particularly useful for the many government jobs that aren’t office-based. Compared to email and messaging apps, displays are even more ever-present, and therefore a more effective tool for reaching on-the-go government staff.

Effective, efficient messaging

Digital signage technology is a highly effective, cost-efficient platform for informing government workers and the public. More and more information is readily available in the cloud, and most information and management platforms are now designed for data sharing. Government entities equipped with the right strategically placed digital signage solutions can view, analyze and communicate all sorts of information that their staff and the public depend on.

Explore Samsung’s secure, easy-to-manage digital signage offerings to find the right solution for your space. And find out more about enhancing your agency’s public communications using digital signage in this free, comprehensive guide.

Posts By

Dave Haynes

Dave Haynes is a well-known veteran in the digital signage industry. He consults to some of the world’s largest brands on their digital signage strategy and technical needs, but also spends time mentoring start-ups. A former daily newspaper journalist, Haynes has for the past decade written a highly-respected blog about digital signage, Sixteen:Nine. Follow Dave on twitter @sixteennine

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