Technology leaders have spent years grappling with the so-called consumerization of IT, as the devices and apps that people use in their personal lives are increasingly repurposed as corporate productivity tools. But at large enterprises, the need for purpose-built business technology has never been greater.

In its 2022 CIO Priorities Report, Info-Tech Research Group identified several urgent concerns that IT leaders need to address at the same time — including reducing friction in hybrid operations, where employees need to be able to work seamlessly at the office, at home and elsewhere. CIOs also need to bolster their defenses against security threats such as ransomware, while simultaneously working to improve employee retention.

If IT professionals could have designed the ideal platform to tackle all three of these priorities, it might look a lot like Samsung’s Galaxy Book2 Business. Durable, expandable and designed to help employees feel productive and stay connected, Galaxy Book2 Business also features best-in-class security.

Reduce friction in hybrid work

As more employees continue to work remotely at least some of the time, more people need devices that allow for all-day productivity from anywhere. In sales, marketing, customer service and beyond, people need a PC that provides both strong performance and the flexibility to add memory and storage.

Running on Intel’s 12th generation Core processor, Galaxy Book2 Business provides multiple slots to update the hard drive and expand the memory — from 8GB up to 64GB and 256GB — or expand the storage up to 1TB. No matter what other devices become part of an employee’s digital workspace, Galaxy Book2 Business offers intuitive connectivity via multiple I/O ports. This is also a PC that meets MIL-STD-810H durability standards, ensuring it can withstand extreme temperatures, altitude and humidity.

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But perhaps most significantly, Galaxy Book2 Business eliminates the friction that comes from having to switch between using a smartphone or tablet to a PC. Instead, employees can enjoy seamless continuity across the entire Galaxy ecosystem of phones, tablets and even accessories like Galaxy Buds. They can always pick up right where they left off — when they move from their phone to their PC, for example — or use Quick Share and Link To Windows to quickly share content and make calls.

Defend against cybersecurity threats

IT departments that have deployed fleets of Galaxy smartphones are already aware of Samsung’s comprehensive approach to IT security, offering built-in data protection from the chip up with Samsung Knox. The same thinking informed the design of Galaxy Book2 Business, which provides added layers of cyber defenses.

This starts with elements visible to employees, such as biometric protection through fingerprint login, enhanced camera security with infrared recognition and a physical camera shutter.

Under the hood, Galaxy Book2 Business monitors for potential attacks at both BIOS and OS levels, with a hardware-based root of trust. Using Intel vPro, which includes the Intel Hardware Shield, it reduces the chances of malware invading the OS. Galaxy Book2 Business is also a Microsoft Secured-Core PC, with protection from malicious code and kernel and firmware attacks.

Support an employee-centric retention strategy

PCs are no longer used solely for working on documents, managing spreadsheets and enterprise apps like a cloud-based customer relationship management (CRM) or marketing automation platform. They have evolved into multimedia hubs that employees depend upon for connecting to their coworkers and customers from afar.

The quality of these virtual experiences can make all the difference in ensuring people’s ideas and opinions are clearly understood and teams can collaborate to solve complex problems as though they were in the same room.

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IT leaders can provision and deploy Galaxy Book2 Business PCs knowing employees will benefit from its 14-inch full high-definition (FHD) anti-glare screen and other features that make certain every online meeting has a crisp, clean and professional feel. Visual effects like blurred background and virtual office settings, for example, help minimize distractions, while auto-framing keeps the 1080p camera focused on the faces on screen. Background sounds and static are automatically filtered, and Dolby Atmos Sound speakers are paired with a dual array mic so that everyone can hear each other clearly. With Wi-Fi 6E low-latency connectivity and a USB-C 65W charger, Galaxy Book2 Business can go the distance for employees who need to be productive both inside and outside the office.

Galaxy Book2 Business also simplifies the process of modernizing end-user computing by coming preinstalled with Windows 11 Pro. Microsoft has enhanced its flagship OS so that employees can more easily navigate to their favorite apps, while IT teams will benefit from cloud management features and app compatibility.

Finally, Galaxy Book2 Business comes with the kind of vendor support that enterprises expect. With Samsung Care+ for Business, IT professionals gain access to Samsung-certified expertise, hassle-free returns and real-time visibility into the status of a repair job. The worry-free protection from Care+ for Business means IT departments have even more reason to choose Galaxy Book2 Business as their ideal platform for the modern enterprise.

Reclaim your workday with a Samsung Galaxy Book2 Businessthe new way to PC. And discover how you can get exclusive discounts, financing and other deals on Samsung business solutions through Samsung.com Advantage.

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Shane Schick

Shane Schick tells stories that help people innovate, and to manage the change that innovation brings. He has written extensively for CIOs, CMOs and other senior enterprise decision makers as a journalist. As a content marketer, he has worked with some of the largest brands to the most disruptive startups.

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