Green spaces: Improve brand loyalty with sustainable retail design

Adopting environmentally conscious practices in-store builds brand loyalty among green shoppers by showcasing solutions that minimize waste, reduce energy consumption and align with growing consumer demand for sustainability.

The PwC 2024 Voice of the Consumer Survey polled 20,000 consumers sourced from 31 countries and territories. The results show that 85% of consumers prioritize products or services that incorporate sustainability-focused practices. Furthermore, consumers are willing to spend 9.7% more on sustainably sourced or produced goods.

But what do sustainable-focused practices look like exactly? By implementing sustainable technology, retailers can prioritize environmentally conscious practices in their brick-and-mortar locations.

Attract eco-minded customers with sustainable technology

As a retailer, you can create a sustainable retail design by making eco-friendly choices on your sales floor, dining space or showroom. For example, instead of using temporary, disposable paper signage, consider reducing waste and offering dynamic content on LED display screens with power-saving energy features and durability for months, even years, of use.

Samsung’s OHA-S Series weatherproof display with anti-reflection technology and the ability to deflect humidity can easily be positioned by a front door, on an outdoor patio or in an open-air shopping space. The exceptional brightness makes your menu boards, sales signage or product description displays easily readable, even on sunny days.

For indoor use, consider the Samsung P2.0 LED Signage. You’ll admire the brilliant picture quality that supports HDR imagery up to 8K. Your green-minded shoppers will appreciate your mindfulness in reducing printed materials and choosing displays that can be updated without paper waste.

Stay ahead of the curve. Use sustainable displays to reduce your environmental impact, clear out store clutter and communicate more vibrantly and modernly with consumers.

Start small and build your impact

If sustainability initiatives are new to your agenda, take baby steps. Talk with your HVAC provider about upgrading to an energy-saving system, starting with a smart thermostat that adjusts the temperature based on your establishment’s high and low traffic times. Or, consider implementing automated lighting that shuts off when no consumers are nearby.

Samsung offers the QM Series of display screens that auto-adjust based on lighting conditions. When the overhead lights dim in an area of your retail location, such as a showroom not in use, the QM Series displays will follow suit and dim their brightness to save on power usage. To help manage and reduce energy usage, Samsung VXT content management system (CMS) provides a monthly energy report, which analyzes the monthly electricity consumption of your displays. You can also use the CMS to adjust brightness settings and set an automatic on/off timer to conserve energy.

If you want to share static information with a long shelf-life, such as information on how to sign up for your loyalty program or a list of core services and their prices, E-Paper Signage will be available soon to fit into your eco-conscious landscape. The displays can be easily updated to show off movie posters in a theatre lobby or beautiful photography as decor in a waiting room. These ultra-slim, lightweight displays use near-to-zero power consumption to showcase your messaging. They also operate with rechargeable batteries, so they can be placed anywhere without being tethered to a wall outlet.

Clothing retailer Good American embraced a sustainable retail design to get more customers to visit their physical locations. Two Samsung Direct View LED Displays greet customers at the entryway (versus paper-printed ads). Once inside, shoppers experience large-format displays showcasing the company’s clothing catalog at a glance to inspire them to try new looks. These tech updates not only keep the company’s branding top-of-mind for customers but also mirror the company’s Certified B Corporation status and commitment to sustainable practices.

And this is just the start. Fashion-forward shops can implement augmented reality (AR) stations in virtual fitting rooms to let consumers quickly and easily see how a particular outfit would look on them. In turn, this potentially reduces damaged products (while informing retail buyers which items draw the most interest) and keeps consumers “trying on” items longer because there’s no physical labor involved. Hello, boosted sales, less waste and targeted purchasing!

Celebrate with customers when you reach sustainability goals

As you work toward greening your retail space, share the news. Let visitors know why you’ve ditched paper flyers and window posters. Tell them that you, too, focus on making sustainable choices.

In a Bain & Company 2024 global survey, 28% of respondents shared that brands who created awareness campaigns encouraged them to purchase sustainable products. These actions also prompted 33% of consumers to buy sustainable products simply because they became available at their go-to retailers.

Go further and make the eco-minded shifts interactive by offering recycling stations for used goods in your niche. For example, an electronics recycling bin would be a welcome sight in a computer or cellphone store. If you sell clothing, offer a donation bin to a local non-profit agency that helps those in need.

You could also offer discounts to those who bring in reusable shopping bags or opt for e-receipts instead of paper-printed documents.

Featuring sustainability practices in your retail space

Embracing sustainability in your business not only helps reduce waste and conserve energy consumption but also makes you stand out in the eyes of your consumers. After all, they are making a conscious effort to be patrons at stores that are mindful of sustainability practices. Why not enjoy this competitive advantage?

Learn more about Samsung’s digital signage solutions and how they can transform your retail space into a mindful, modern shopping experience. And learn everything you need to know about choosing your store’s LED displays for optimal viewing in this free guide.