Although smartphones are driving greater portions of retail traffic, the data they collect is also enhancing the in-store experience.
Retailers need to focus on providing answers that tech-empowered consumers can't find on their own.
Retail experts predicted that 5G and AI-enabled personalization will have a significant impact in the next five years.
In-store digital signage is about more than visual marketing — retailers need to immerse shoppers in their message.
One of the greatest challenges faced by retailers in 2019 is leveraging mobility to connect with the mobile customer.
Data insights produced by artificial intelligence are assisting retailers in completing sales in-store and online.
Experts weigh in on emerging technologies supporting consumer-retailer connectivity and improved shopper experiences.
Your customers are already informed about the products they want. They need associates who can meet them where they are.
Staying ahead of the connected customer and meeting them halfway are among the new challenges faced by retailers in 2019.
Retailers are asking how to get customers into their physical stores and understand how they feel and make decisions.