St. Louis CITY SC integrates Samsung technology for award-winning fan entertainment at Energizer Park

With the objective of a tech-forward stadium laid out, St. Louis CITY SC needed to execute on the vision. The owners made sure technology was factored into planning from the start, which informed decisions on the display solutions that could make the biggest impact. The team also looked at future tech trends to avoid a costly upgrade down the line.

“It was very unique to have those conversations so early with designers and builders. The owners didn’t want to make major build decisions without considering what the fan experience could be or what technology would be chosen,” said Sebek.

The ambitious Energizer Park sports campus project involved not just a stadium, but a team headquarters, team store and practice facility all connected within a single ecosystem. To achieve that, the team needed a partner who could provide a holistic display technology package for the highest-quality experience on game days and beyond.

“Partners had to understand our ‘Connected City’ vision. So, for us, working with the best was really important,” emphasized Sebek.

Samsung was selected as the display provider, entering the project in the design phase and working with St. Louis CITY SC to the present day. Sebek described the dynamic as a “consultative relationship,” where both parties collaborated to identify objectives. In this capacity, Samsung provided multiple digital signage options for the stadium and district enhancements.

“We chose Samsung because of its ability to scale with us as the district grows,” said Sebek. “Samsung was undoubtedly best-in-class on the display side. The spectrum of solutions that Samsung could provide, such as its flexibility to pivot between menu boards and 1.5mm pixel pitch displays when we needed them — there was just nobody else in the business that could do that.”

Across Energizer Stadium, more than 200 high-definition Samsung LED displays were strategically placed and installed. This included 360-degree ribbon boards circling the field, as well as two supersized video boards with brilliant and crystal-clear visuals in the north and south goal zones.

“The Samsung displays allow the venue to be multifunctional and available 365 days a year,” said Tana Ashton, director of live events sports and entertainment at Samsung Electronics America. “From corporate branding events to private events and concerts, they can flip these displays in an instant and turn the stadium into a completely different environment.”

Samsung also contributed to an initiative to enhance the premium experience at the stadium’s largest indoor space, the Ultra Club, by installing two 20-foot LED video walls. The captivating video walls, alongside incredible views of the pitch and downtown skyline, have made the Ultra Club one of the most sought-after spaces in the stadium on game day, as well as for watch parties and private events. Furthermore, in the most premium suite, the Pitch Club, a striking 22-foot video wall entertains before, during and after the game.

Digital signage displaying a live game feed has also been strategically placed throughout the district, including in the venue’s concourses. The same goes for wayfinding signage with rotating graphics and stadium maps. All the high-definition displays with crystal-clear visuals are connected by a single architecture that enables moments of exclusivity for partners and ensures fans don’t miss a minute of the action from all areas of the venue.

“From the menu boards when you’re in line ordering food and wayfinding signage that guides you into the stadium to the field-level ribbon boards and massive LEDs showing instant replays, Samsung ensures you’re always connected to the action,” Ashton said.