5 benefits of a cloud digital signage system

The content customers see on your digital signage displays doesn’t just offer valuable information or sell a product — it reflects your brand and business. In fact, it could decide whether potential clients and customers walk through the door.

While the quality, type and number of digital displays are key to their success, the content management system (CMS) behind them is equally important — if not more. It should provide the tools to create, broadcast and manage dynamic content, along with ample flexibility to react quickly to opportunities and challenges. In addition, the stronger the CMS, the more it frees staff to focus on other strategic areas and essential tasks.

Some digital signage systems are entirely in-house, which can fit certain organizations and businesses well. But many are shifting to cloud-based systems, thanks to their enhanced flexibility, scalability and efficiency — not to mention additional security and real-time updates. Also, a cloud digital signage system offers a model where your content doesn’t have to be hosted on your own servers.

Here are five benefits of a cloud digital signage system.

1. Advanced planning and flexibility for making changes

The best cloud digital signage systems allow businesses and organizations to easily schedule the right content for the right time, place and situation. That’s particularly important when they know what specials and events they’ll be running, as it ensures they get robust and timely promotion. These systems, like Samsung VXT content management system, also allow for diversification and flexibility. While there can be occasions when you want everyone to see the same message, sometimes, some screens may need to feature different information. Samsung VXT solves that by offering the Takeover Sync Play feature, which will pause what’s running on every screen to show a special announcement or other real-time content updates, then resume the previously scheduled content afterward.

A cloud-based digital signage system also enhances flexibility in the long term with scalability. As businesses and organizations grow, so does the need for a more robust CMS to develop and display content. If content management is handled in-house, a new system may be required. But Samsung VXT can scale up seamlessly at the same level of expansion.

2. Creative assistance to produce and promote content

It’s one thing to conceive a vision of what you want to show customers; it’s another to pull it off. That’s because design is always a challenge, be it the technical know-how or investment of time and financial resources. That’s where VXT Canvas comes in, which closes the gap by providing generative AI capabilities to create images with text and a sizable library of templates and graphics to draw from.

In other cases, you might know what content fits your audience best and can produce it, but presenting and broadcasting may be the greater challenge. Here again, Samsung VXT provides support, with widgets to set up an RSS feed, link social media accounts or produce a QR code that will take customers to a specific landing page.

3. Streamlined operations through multi-user access

As a business or organization grows, updating and managing digital signage becomes a team sport. This means empowering a number of different employees or team members to keep content compelling, current and accurate.

Instead of being limited to an owner and admin, leading CMSs like Samsung VXT allow multi-user access, with permissions most appropriate to their role, such as a manager or IT staff member. This significantly streamlines operations, allowing teams to work more cohesively without introducing any unnecessary risks. Samsung VXT is also easy to learn, minimizing training time and maximizing reaction time to whatever opportunities arise.

4. One interface to rule them all

When operating in multiple locations — or, in some cases, hundreds of locations — it’s essential to have clear visibility and centralized management of the entire portfolio of digital signage displays. It’s almost equally important that this management be intuitive, with easy-to-understand and user-friendly navigation and implementation.

Samsung VXT’s Early Warning is a great example. It lets you manage all displays from one location and see how each performs. In addition, it generates a daily report that includes early warnings for any signage with errors or issues. That makes resolving problems quickly and keeping your displays functioning as they should much easier.

5. Seamless integration with existing platforms

Any cloud digital signage system must cross all platforms in the existing tech stack. Otherwise, IT and other team members have to troubleshoot systems that won’t connect and “talk” to each other. With Samsung VXT, this isn’t a problem, as it works with Android and Windows operating systems. This is on top of any device using Samsung-branded Tizen 6.5 operating system.

These cross-platform abilities further enhance content and broadcasting possibilities with digital signage displays, while lessening headaches for IT staff, managers and other team members. It also enhances cost-efficiency by avoiding a major investment in a single-platform system to align all software and hardware.

A cloud-based CMS for digital signage streamlines content management, offering flexibility and scalability. It allows organizations to manage dynamic content, adapt to changes and free up resources for strategic initiatives. With real-time updates and enhanced efficiency, a cloud system is a smart choice for businesses looking to optimize their digital signage.

Learn more about designing a standout retail experience with Samsung VXT. Also see how Samsung displays and VXT software helped elevate retailer Good American in this case study.