A memorable cinema experience depends on more than the film itself. Everything from purchasing tickets to ordering concessions and finding the right auditorium shapes how guests feel before the movie even begins.
When these moments are smooth and seamless, theatergoers arrive in their seats relaxed and ready to experience the magic of cinema. It also means they’ll be more likely to return for future viewings, potentially bringing new customers with them. This is especially important in a world dominated by streaming services and premium televisions that encourage more people to stay home.
While the screen inside the auditorium is central to the cinema experience, digital displays throughout the venue can enhance the customer journey before and after the movie begins. Here’s how.
Turn heads with digital displays
Ample data demonstrates the impact of digital displays on winning and satisfying new customers. Cinemas employing outward-facing window displays like Samsung OM32DX Series 32″ may catch the eyes of passersby and generate more foot traffic. These screens might show information regarding the current schedule, coming attractions, special events and various promotions. Dual-sided displays, including Samsung OMN-D Series 55″, can make this information easily accessible once customers are inside, as well, offering additional helpful information. Outdoor signage, such as Samsung 55″ High Brightness Commercial LED Outdoor Display, is also hardy enough to be positioned outside the venue or close to the main street, whatever the weather, extending the reach of your advertising impact.
Smooth paths to every screen
It’s a common sight at large cinemas to see moviegoers wandering around with tickets in hand, searching for the right screen. This gives theater owners another opportunity to ease and enhance the cinema journey with digital displays. Wayfinding signage, such as the Samsung 32″ EMDX Series Color E-Paper QHD Smart Signage, can make navigating the venue simple, be it to the ticket desk, concessions stand, bathrooms, games area or the hall showing the film. They can also help guests who step out during a film quickly find their way back to the correct auditorium, minimizing the time away from the screen.
Offer seamless concessions
Concessions stand displays and digital menu boards make information about food and drink clear and bright. Rather than having the customer scan the glass cases and coolers to find what they want, digital signage can display the available menu options more quickly and dynamically. This includes highlighting promotions, specials and popular pairings, potentially boosting sales. The high brightness and vibrant color of these menu boards also make any food and beverages on the screen appear even more appetizing.
Make movie magic
Once guests are comfortably seated with their favorite drink and snack, the magic begins. And at the heart of this movie magic is the screen itself. Whether a premium cinema or an intimate, indie venue, every theater requires a carefully chosen cinema display to deliver the best possible moviegoing experience. With Samsung Onyx Cinema LED Display, that becomes unlike anything you’ve seen before, thanks to the ample advantages of LED technology over digital projection. Onyx produces true blacks, precise color accuracy and 100% color volume even at peak brightness, delivering images exactly as filmmakers intended. The HDR capabilities also boost brightness up to six times higher than standard cinema projection, revealing detail and contrast that conventional screens simply can’t match.
Onyx Cinema LED Display is available in three sizes — 16.4 feet, 32.8 feet and 45.9 feet — allowing theaters to scale the screen to the space without compromising image quality. The cinema LED display also delivers 3D imagery with equal gusto, maintaining brightness, minimizing flickering and boosting immersion, when paired with specialized glasses. Onyx is compatible with leading audio solutions, too, including Dolby Atmos, Meyer Sound, QSC and custom-designed systems. That includes seamless integration with HARMAN JBL speakers. The front surround sound technology is strategically positioned to create a 3D soundstage, engaging audience members no matter where they are seated.
Inspire a return visit
After the film, as they leave the theater, Samsung displays can keep working, showing customers what’s coming soon, either with static digital posters or trailers of future attractions. This is also a good place to show social media postings, testimonials and user-generated content about the theater, which is a marketing approach that can be far more effective than just words on a screen.
If theaters pair the digital signage with Samsung VXT, a cloud-based content management system, they can produce and distribute native content on displays throughout the cinema, too, whether on digital displays in the lobby, wayfinding screens in hallways or menu boards at the snack bar. This might include promoting special events, double features and themed series or festivals. The signage could also draw attention to the theater’s ability to host birthday parties and other celebrations. With VXT, you can update content in real time, which is perfect for last-minute changes or special announcements.
The complete cinema solution
In every circumstance, the fine pitch and vibrant colors and contrasts of Samsung movie theater displays can create a seamless and immersive journey for theatergoers from the front door to the main event and beyond, especially when combined with Samsung Onyx Cinema LED Display. No matter their size, cinemas may now acquire the infrastructure and technology to elevate the cinematic experience at every stage and step.
As the world’s first cinema LED display, Onyx takes you beyond the ordinary by delivering a cinematic experience unlike anything before. Discover how Onyx Cinema LED Display can transform your theater experience and draw in audiences.
