Most small businesses rely on the same standard equipment. You might buy tables and chairs so customers can sit and desks for those working in the back office. A mobile point-of-sale system is essential for processing purchases, and mobile devices keep team members connected and productive. It’s the small business owners investing in a Pro TV, however, who truly see the big picture.

Whether you place them in a café, retail sales floor or clinic waiting room, Pro TVs offer a fast, consistent way to convey critical information to customers and employees alike. This includes details about your products and services, delivered through content that informs, educates and inspires.

Here’s how Pro TVs like Samsung BEFX-H Series Business Pro TV can help you achieve some of the most common small-business goals.

1. Increase revenue

Customers often come into a retail store or café knowing what they want, but they might not be aware of everything else you can provide them. As they browse store aisles, wait to be seated or review a menu board, a Pro TV may promote other products, feature items and suggest pairings. It’s an easy way to cross-sell and upsell that feels natural and helpful to customers.

A Pro TV can deliver better results for marketing campaigns through special promotions. Everyone likes to save money, and all it takes is a glance at a nearby screen to see opportunities where customers may get a discount or participate in a flash sale.

Running third-party ads on a Pro TV is also a way to drive additional revenue. Many small businesses have partners or non-competitive firms in their industry ecosystem that value the reach they can get through your TV screens.

2. Save time

Your focus should always be on growing your business, not getting mired in the minutiae of installing and managing the equipment you use to run it. Every hour spent browsing manuals and looking up tutorial videos to set up a TV is an hour you could spend providing more value to your customers.

Fortunately, because BEHX-H Series comes in six sizes ranging from 43 to 85 inches, it’s easy to set up and deploy in just about every environment, including cafés, retail stores and clinics. The Samsung Business TV app, available on Android or iOS, lets you remotely create, manage and display custom content, with ready-to-use templates for building engaging visuals.

Samsung VXT brings content and remote device management together on a single, cloud-based platform. It lets you power the TV’s display on and off remotely and deploy new content without any training required.

When you need to update promotions, store details, menus or clinic announcements on the fly, VXT lets you do so instantly.

3. Promote customer loyalty

When customers have a positive experience at your business, they keep coming back. Think of a café using a Pro TV to highlight seasonal menu items, or a retail store showing customers how to use the products they’re considering. Setting up a TV in a clinic or pharmacy waiting area can allow patients to catch up on the news and health updates while they wait.

Small businesses may create an even more direct connection between TVs and customer loyalty by educating customers on the perks of a rewards program. In a retail or café setting, this can include breaking down point redemptions and announcing special shopping events and first-look opportunities available to loyalty club members.

4. Cut costs

Too many printed flyers wind up in the recycling bin before customers even look at them. Static signage in stores, cafés and clinics can become so familiar that customers look right past it. Yet both printed marketing materials and signage come with considerable costs as you continue to replace them.

Pro TVs create a compelling alternative in both scenarios. Customers are more likely to notice continuously changing digital signage, and these screens can convey promotional information that would previously have gone to a printer.

By reducing these expenses, Pro TVs like BEHX-H Series help pay for themselves and put you in a better position to allocate resources for other growth opportunities.

Why Samsung BEHX-H Series is an ideal display solution for small businesses

Built on the trusted performance of a consumer TV, Samsung BEHX-H Series is optimized for a wide range of small-business environments, from cafés and boutiques to pharmacies, clinics and retail chains. Its 4K UHD picture quality captures attention with sharp, ultra-realistic images.

Thanks to a slim, three-sided, bezel-less design, BEHX-H Series blends naturally into store interiors, cafés and clinical environments.

Other standout features include:

• Simple yet strong security – PlayLock uses a PIN code system to prevent unauthorized access, minimize the risk of tampering, and ensure only your approved content plays.
• Smart, connected control – SmartThings Pro connectivity enhances convenience, safety and energy efficiency across your business environment.
• Privacy you can count on – Samsung Knox protects sensitive data like PIN codes and passwords with multiple layers of software and hardware and automatically blocks unauthorized apps and phishing attempts.

A Pro TV like BEHX-H in a small business gives your customers more than just something to watch. You’re providing them with updates, suggestions, product information, entertainment and other reasons to give your small business a second look.

Explore more about SamsungPro TVs to see how they can help elevate your small business.