2016 Holiday Shopping Trends: Putting the Luster Back in Black Friday
To boost sales on Black Friday, retailers are embracing 2016 holiday shopping trends like using digital solutions to enhance the in-store experience.
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Deena M. Amato-McCoy is a veteran business journalist specializing in retail and retail technology. She has spent her career as a reporter and editor covering retail technology topics such as digital signage, beacon solutions, EMV, mobile payments and other customer engagement strategies for publications including RIS News, Grocery Headquarters, STORES, Chain Store Age, Apparel and others. Deena has cultivated strong industry relationships throughout her career, and is always keen to uncover key business trends. Follow Deena on Twitter @Deena46
To boost sales on Black Friday, retailers are embracing 2016 holiday shopping trends like using digital solutions to enhance the in-store experience.
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