To boost sales on Black Friday, retailers are embracing 2016 holiday shopping trends like using digital solutions to enhance the in-store experience.
Digital display technology is changing the way retailers attract high-end customers to their brick-and-mortar locations.
Retailers are creating connected stores, complete with digital innovations, to better engage the 21st century shopper.
Retailers struggling to make personalized connections with shoppers are adopting beacon technology for retail.
The calling card of a successful retailer, a digital customer engagement solution is driving loyalty for c-store chain Maverik.