Posts by

Lorna Pappas

Lorna Pappas is a contributing writer for various retail technology companies and publications (including Retail TouchPoints, RIS News and Shopper Marketing) with a true affinity for how new technology solutions are carrying the retail segment forward.

Posts By Lorna Pappas

Case Studies In Store

Tablet-based Kiosks Help Leader in High-End Car Auctions Drive Interactive Customer Experience

Find out how Barrett-Jackson advanced its vehicle showroom experience with a network of Samsung Galaxy tablets.

Mobile integration is the next step for digital signage.
Digital Signage

Digital Signage Evolves With Mobile Integration as Market Expands

Mobile integration, a new digital signage technology, has great potential to fuel a display market already expected to reach $23.76 billion by 2020.

Five retailers were listed among the worst in a consumer experience rating survey from Temkin Ratings.
In Store

2016 Experience Rating Survey of 10,000 Consumers Identifies Five Worst Retailers

In a consumer experience rating survey from Temkin Ratings, five retailers ranked among the worst across 20 segments. Here's how to get those ratings up.

Business tablets can help boost after-sale support for customers, giving them a more complete end-to-end experience.
Retail

Business Tablets Can Reverse Consumers’ ‘Worst’ Customer Experiences: After-Sale Support

Retailers are investing in mobile data via business tablets to help improve after-sale service ― a critical driver of customer experience.

Retail training helps improve employee engagement and enhance the customer experience.
In Store

Retail Training Essential as Employee Engagement Becomes a Top Strategic Priority

The foundation for delivering the ideal customer experience is associate engagement and comprehensive retail training through mobile apps.

Mobile commerce is a top priority for retailers.
Mobile Productivity

Retailers Energize Mobile Investments as Smartphones Top Tablets in Driving Mobile Commerce

Deemed "the hope of online retail," mobile tops retailers' 2016 priority list, with the majority of merchants increasing mobile commerce investments.

What defines the approach to a winning customer engagement program?
In Store

Investing in a Customer Engagement Program

Many businesses value the customer experience, but few achieve good returns on their own customer engagement program. These tips guarantee strong ROI.