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Tablet-based Kiosks Help Leader in High-End Car Auctions Drive Interactive Customer Experience

Barrett-Jackson, the world’s leading auctioneer of world-class collector cars, was looking to improve its auction customer experience by replacing the printed information boards used to describe each car with an innovative digital presentation solution. To accomplish this, they deployed a network of Samsung Galaxy tablets to create interactive presentation kiosks, allowing users to browse through a library of current and historical vehicle pictures and information, study detailed descriptions, experience the restoration process and more.

The tablets’ high-resolution screens provided beautiful representations of these high-end vehicles, and not only enhanced the auction experience for sellers/consignors, bidders and visitors, but also helped the company capture customer leads and profitable sponsorship opportunities. Additionally, unlike the printed information boards and catalogs, the tablets enabled Barrett-Jackson to push out all updates instantly, allowing them to make last-minute changes if necessary. The interactive kiosks have received overwhelmingly positive feedback from both sellers and bidders at the high-profile auctions, and helped Barrett-Jackson cultivate its reputation for excellence.

Read the case study below to learn more about how Samsung Galaxy tablets helped Barrett-Jackson provide an engaging, next-generation auction experience.

Tablet-based Kiosks Drive Engagement and Leads for High-End Car Auctioneer from Samsung Business USA

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Lorna Pappas

Lorna Pappas is a contributing writer for various retail technology companies and publications (including Retail TouchPoints, RIS News and Shopper Marketing) with a true affinity for how new technology solutions are carrying the retail segment forward.

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