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Parrish H. Chapman

Parrish Chapman provides expertise in executive management focused on digital transformation within Automotive, Quick Serve, and Retail at Samsung Electronics America. He is committed to human-centered design, allowing the end client to observe business improvements spanning people, process and technology.

Posts By Parrish H. Chapman

retail digital signage influences purchases in men's clothing store
In Store

4 myths retailers have about digital transformation

Retailers faced an uphill battle against the proliferation of online shopping in recent years. Now, we see the pendulum swinging back toward in-store experiences

In Store

How retailers use content, data and signage to answer customer needs

What is a digital platform worth to your customers, employees and operations? And how can customer data help you boost your retail sales?

In Store

First-party consumer data unlocks positive ROI for retailers

Savvy retailers are using first-party consumer data to create personalized shopping experiences that drive brand awareness and boost sales.

Outdoor Displays

Is curbside the new holiday retail battleground?

A pivoting retail experience has allowed digital transformation to gain popularity through curbside pickup and outdoor interactions.

A retail store's in-window displays show it's open and customers must wear masks
Large Format Display

Paving a new path forward to reopen retail

For in-person shoppers and workers to feel safe, stores need to implement health-minded technology like digital signage solutions.

LED Displays

Digital Signage Innovation Paves the Road for the Buyer’s Journey

Learn how digital signage optimizes the shopper's journey for innovative retailers and drives bottom-line goals.