For Lachlan Oliver, a career as an Air Force medic meant he was often traveling the world, gladly helping others but also missing the comforts of home. But no matter the circumstances, there was one thing that always managed to bring a smile to Oliver and his friends: talking about – and eating – desserts from back home.
“Desserts always made us feel better, as if we were in a good place,” Oliver said. “Eating desserts allowed us time to pause and reflect.”
Sweets were a particularly big passion for one of Oliver’s best friends, a fellow Air Force medic named Mike, who would pour eight packets of sugar in his morning coffee. Tragically, while serving in Iraq, Mike was killed by an improvised explosive device (IED).
When Oliver returned home to San Diego after his military service, he remembered how sweets had always made life better for Mike. Soon, Oliver opened a sweet shop named Heaven Sent Desserts in Mike’s honor.
That was more than eight years ago. Today, business is booming at Heaven Sent Desserts – thanks to Oliver’s creative confections which have drawn orders from a number of A-list celebrities.
But with an ever-changing menu of specials and growing catering business, Oliver wanted a way to dynamically communicate both Heaven Sent’s unique philosophy and its latest promotions to customers waiting in line.
When Oliver heard about the Samsung Small Business reDESIGN contest, which offered a chance to win a digital signage makeover, he jumped on the opportunity. Selected from among nearly 500 small businesses that entered the contest, Oliver received a Samsung Smart Signage TV and digital signage consultation. This all-in-one solution is designed to make digital signage easy and hassle-free, with a simple authoring tool and a mobile app to make instant updates.
Now the store sports a new digital menu board displaying all Heaven Sent’s latest sweet offerings and community initiatives.
Oliver said the Smart Signage TV has been a huge benefit for business, allowing him to show customers seasonal specialties that often defy written description. The digital signage has enhanced his business because it helps show the passion and drive that his employees put into each unique desert.
“When people see a colored, moving image, it says a thousand words,” Oliver said. “People eat with their eyes first, and this display helps us tenfold to get our message across multiple layers.”