Consumers today want to be knowledgeable; they want to make good purchase decisions. To do that, they’ll take the time to search for information and explore multiple sources. Many shoppers begin their purchase journey online via desktop or mobile device and then either choose to buy on a website or decide to do further reconnaissance in a brick-and-mortar store.
Other buyers’ omni-channel shopping excursion take a reverse path, with the consumer first visiting a retailer’s physical location to gather product information and insights and then going— and staying — online to make the actual purchase.
Whatever the individual approach, retailers now have the opportunity to leverage mobile technology to enhance each customer’s in-store shopping experience and to close the sale onsite. Savvy store owners have begun using mobile products to actively engage shoppers and encourage purchase decision-making while still in the store. Two of these retail-friendly solutions offer special promise: Tablets at the point of sale and mobile payments made easy and ubiquitous.
The Frost and Sullivan white paper “Closing Retail Sales In-Store: Two Ways to Fight Back With Mobile” discusses how tablets at the point of sale increases in-store sales, and how Samsung Pay provides a mobile payment solution that can be used in almost all retail stores, without requiring the store to invest in new POS terminals.