Brick-and-mortar stores are competing against new digital channels, trying to satisfy demanding consumers. Many shoppers begin their purchase journey online and then either choose to buy on a website or decide to do further reconnaissance in a brick-and-mortar store. Other buyers’ omni-channel shopping excursion takes a reverse path, with the consumer first visiting a retailer’s physical location to gather product information and insights and then going online to gather more information and compare prices.
This infographic from Frost and Sullivan looks at two ways retailers are fighting to keep those sales in-store with mobile technology: tablet-based POS solutions and mobile payments. Whether stationary POS tablets for customers or untethered devices in the hands of store associates, tablets in the store provide the flexibility and engagement to help close sales. Meanwhile, in the mobile payments space, the introduction of Samsung Pay has offered merchants a convenient, innovative way to step into the future of payment processing with a secure technology that works with most existing POS terminals.
Take a look at the infographic below to learn more, or read the full white paper by Frost and Sullivan white paper,“Closing Retail Sales In-Store: Two Ways to Fight Back With Mobile”.