Dinosaurs are lurking in every office. You see them all the time. In a conference table or break-room counter, suddenly someone heaves out one of these ancient creatures. Their weight often causes a heavy thud & their huffing & puffing to stay cool generates a persistent hum. Most people just stare in disbelief that these relics are still on the prowl.
The dinosaurs we speak of are conventional, one-inch-thick, heavy notebook PCs that more closely resemble portable tanning beds than computing devices. And their coming extinction is opening a tremendous opportunity for Samsung resellers offering newer, more portable hybrid 2-in-1 devices to business buyers.
The target audience for convertibles? Highly mobile professionals that require the portability and “anywhere, anytime” connectivity of a tablet (think mobile sales, on-the-go checklists, taking inventory), combined with the productivity of a notebook (think data entry, programming, creative design).
The average business user still has a large-form notebook, often weighing 5 pounds or more and rating a maximum battery life of three to five hours. These machines were state-of-the art just a few years ago, and they’re still quite capable of running business applications and connecting to the Internet, but their usefulness is limited, without the portability and functionality of new devices.
The advent of Windows 10 is making 2-in-1 PCs – devices with the size, weight, and battery life of a tablet but the functionality of a notebook – more advantageous. With Windows 10, 2-in-1 users are more productive than conventional laptop users because they can go wherever their work takes them, seamlessly transitioning between the tablet & notebook form factors.
According to Microsoft & third-party analyst firms, Windows 10 is now running on more than 200 million PCs around the world. And most of the adoption is coming from new machine sales & Windows 7 PCs running in the home.
While it’s true that home & consumer users make up the majority of early Windows 10 adopters, whereas businesses – particularly enterprises – are the laggards, that trend isn’t unusual. Given their need to keep mission-critical applications & workloads running smoothly, businesses typically take longer to evaluate & deploy new OSes. Likewise, home & consumer users are the early adopters of 2-in-1 devices, whose functionality & portability render them the ideal choice for those looking to replace or extend the usage of older PCs.
According to feedback from customers, B2B end users are expected to transition to Windows 10 more quickly than originally expected, given that the latest Microsoft OS boasts enhanced functionality and support for increasingly popular 2-in-1s such as the Galaxy TabPro S
This is good news for Samsung partners, who will soon get the opportunity to resell that device, the first from Samsung built specifically for Windows 10. As adoption of the new OS shifts from consumer to commercial buyers, so, too, will the inclination to refresh the underlying hardware. In other words, business users – primarily those in the “highly mobile” category – will want newer, thinner, more functional 2-in-1 devices rather than maintaining their dinosaur notebooks.
With the TabPro S, Samsung partners can offer business customers a portable computing platform that combines power (Intel’s sixth-generation Core M CPU); a lightweight, flexible form factor (1.8 pounds with a detachable keyboard); and an operating system (Windows 10) that enables users to run both desktop-style software and mobile apps.
At merely a quarter-inch-thick (sans keyboard), the TabPro S features a 12-inch touch screen and battery life of 10-plus hours. Windows 10 allows users to run any Windows-compatible software, a key quality for businesses accustomed to working with content on the Microsoft platform.
The TabPro S meets the needs of a broad array of enterprise users – highly mobile professionals such as health-care practitioners, retail-store managers, and field-sales personnel. The common denominator among them all is the need for convenient portability in the Windows-based package to which they’re accustomed.
The growth of Windows 10 will be pivotal to the increasing adoption of tablets and hybrid devices in the coming years. According to IDC, Microsoft expects to double its growth in that space by 2019.
Among tablets, 2-in-1 devices with detachable keyboards are quickly gaining traction. Sources at IDC say shipments of tablets with that form factor will grow 75 percent between 2015-2016.
The TabPro S is available for resale to all of the vendor’s authorized partners. Samsung partners have access to various incentive programs, including demo units, and to a full range of demand-generation, technical support, and warranty services. In addition, partners offering the TabPro S can leverage the growing market for 2-in-1s and deliver value-add services around those devices, including software licenses, imaging services, Windows 10 migration, app development, and more.
Become a dinosaur-killer. Show the Samsung Galaxy TabPro S to a customer today.