From wearables to mobile POS, innovative retail technology is boosting the customer experience by allowing brands to leverage retail analytics to gain insights into shoppers’ preferences and behaviors.
Beacon technology provides retailers with detailed profiles of individual customers, such as their personal preferences and previous shopping behavior, helping associates create an enhanced omnichannel shopping experience for each customer. With mobile devices like wearables and tablets, retail associates have up-to-date inventory information and customer analytics in-hand, enabling them to provide assistance to the customers who need it. Associates can also use tablets to gather valuable retail analytics in real-time by processing mobile payments from anywhere in the store. With cloud technology and mobility, retailers are connecting with shoppers in completely new ways and creating truly personalized omnichannel experiences.
Check out the interactive infographic below to learn more about the future of retail.