We’re more than 10 years into the mobile era, but many companies still don’t have clear mobile strategies.

To discuss the importance of mobile strategy in the enterprise, we sat down with Carrie Maslen, Samsung’s vice president of sales operations, last month in New York.

Whether adopting a bring your own device (BYOD) or corporate owned, business only (COBO) policy, a “mobile strategy is a core business imperative,” said Maslen.

“[Companies should be] thinking of the device as a better way to engage employees and better engage customers.”

Watch my conversation with Maslen — including the future of bringing your own device to work — in the video above.