We’re more than 10 years into the mobile era, but many companies still don’t have clear mobile strategies.

To discuss the importance of mobile strategy in the enterprise, we sat down with Carrie Maslen, Samsung’s vice president of sales operations, last month in New York.

Whether adopting a bring your own device (BYOD) or corporate owned, business only (COBO) policy, a “mobile strategy is a core business imperative,” said Maslen.

“[Companies should be] thinking of the device as a better way to engage employees and better engage customers.”

Watch my conversation with Maslen — including the future of bringing your own device to work — in the video above.

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Natalie Zfat

Natalie Zfat is a social media entrepreneur and Forbes Contributor who has partnered with some of the most iconic brands in the world, including Rolling Stone, Food Network, American Express and Levi’s. Curating original content and videos, Zfat gains millions of impressions for the brands she advocates for. When she's not engaging with her half a million followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, The Harvard Club of New York and Internet of Things World. Follow Natalie on Twitter: @NatalieZfat

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