So you want to go digital?

According to Maribel Lopez, founder of Lopez Research, the best approach to digital transformation is small steps.

“People try to boil the ocean,” Lopez explained during an interview at Mobile World Congress Americas in San Francisco. “What you really need is a series of quick hits — like paper replacement on a tablet, or adding location data into a form.”

Starting small will enable your company to extend, enhance and ultimately evolve a digital transformation process, Lopez said.

“Digital transformation means building right-time experiences … right information to the right person at the right time.”

Watch the full conversation with Lopez in the video above to learn more about digital transformation and how it can help your business.

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Natalie Zfat

Natalie Zfat is a social media entrepreneur and Forbes Contributor who has partnered with some of the most iconic brands in the world, including Rolling Stone, Food Network, American Express and Levi’s. Curating original content and videos, Zfat gains millions of impressions for the brands she advocates for. When she's not engaging with her half a million followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, The Harvard Club of New York and Internet of Things World. Follow Natalie on Twitter: @NatalieZfat

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