So you want to go digital?
According to Maribel Lopez, founder of Lopez Research, the best approach to digital transformation is small steps.
“People try to boil the ocean,” Lopez explained during an interview at Mobile World Congress Americas in San Francisco. “What you really need is a series of quick hits — like paper replacement on a tablet, or adding location data into a form.”
Starting small will enable your company to extend, enhance and ultimately evolve a digital transformation process, Lopez said.
“Digital transformation means building right-time experiences … right information to the right person at the right time.”
Watch the full conversation with Lopez in the video above to learn more about digital transformation and how it can help your business.
