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Retail & Hospitality

How Retailers Can Leverage the Connected Spaces Pop-Up Shop

Samsung unveiled a groundbreaking new service for retailers at National Retail Federation’s 2018 BIG Show: Samsung Connected Spaces, a pop-up store solution. The marketplace was intrigued by the idea of an all-in-one, IoT-ready pop-up shop solution that can give retailers access to loads of in-store data about what’s happening in “data dark” physical spaces.

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Dealerscope, a publication devoted to reporting on the latest products and strategies for consumer technology retailing, decided to take a deeper look. In a wide-ranging Q&A with Ian Hutchinson, lead for Connected Spaces at Samsung Electronics America, and Jessica Mok, solutions marketing & partnership manager at Samsung SDS America, the story answers retailers’ most probing questions about how they can leverage this new tool, including:

  • How retailers can use the Connected Spaces pop-up store to gain e-commerce-like insights into customer visits to their stores.
  • The types of business challenges and retail settings where Connected Spaces work best.
  • How Connected Spaces reduces risk, lowers cost and increases knowledge for retailers experimenting in the marketplace.

With Connected Spaces, Samsung and its partner, Barrows Global, unleashed a powerful new tool that brings many of the data-driven advantages of e-commerce to physical retail.

Check out the Dealerscope story to see what else retailers need to know about the benefits of Connected Spaces.

Posts By

Lisa Terry

Lisa Terry is a seasoned B2B writer of articles, blogs, research reports, case studies, white papers and e-books, with a long list of media and corporate clients in hospitality as well as retail, IT and supply chain. She has written for Hospitality Technology, HTNG publications, Nation’s Restaurant News, RIS News, Advertising Age, Consumer Goods Technology, Inbound Logistics, Washington Technology and many others.

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