Beer Park by Budweiser, a large outdoor bar and grill perched over the legendary Las Vegas Boulevard, needed bright displays to show sports programming. In order to compete with hundreds of dining and entertainment options, the TV viewing experience had to be world-class. The displays also needed to provide crisp, clear viewing under challenging environmental conditions, including bright ambient lighting, intense temperature swings, and inclement weather.
High-bright outdoor displays provide 360° viewing experience.
Samsung displays have scored with sports-loving customers at Beer Park. The bright displays provide a world-class sports viewing experience throughout the day and night – from almost any viewing angle. As a result, customers are engaged and spending more time at Beer Park which has driven up ticket orders for food and drinks. The Samsung displays have helped Beer Park create a distinctive experience and positive brand impression that customers can take home.
“Samsung displays have really allowed customers to want to stay longer because they are having so much fun watching sports. With that comes repeat business and drives the longevity of the business.”
— Jason Ellefson, General Manager of