Las Vegas is one of the most popular vacation destinations in the world with over 42 million annual visitors. Anheuser-Busch recognized the opportunity to further connect its beer brands with vacationers.
“We’ve been offering brand experiences at sports stadiums for a while and wanted to provide that same experience in Las Vegas to a global audience of tourists and convention attendees,” says Josh Halpern, VP of On-Premise for Anheuser-Busch.
Beer Park would be an experience that was unlike anything else available in the Vegas market. It would be a fun, casual outdoor place to watch sports with friends and family, enjoy great beer and food, play games, or simply relax.
“Visitors have hundreds of entertainment options on the Strip, so we needed Beer Park to really stand out and be a showcase for the Budweiser brand,” says Perry Rogers, partner of Chateau Management, owner and operator of Beer Park. “We needed to offer an experience that would not only make their jaws drop when they walked in, but keep them engaged – so the TV displays needed to be world-class.”
Beer Park needed reliable, commercial-grade displays that met the challenges of outdoor operations. The displays needed to be extremely bright so programs could be easily seen in daylight, in shade, and at night.
The venue posed additional technical and design challenges. “Beer Park is outdoors so you’re also dealing with rain, wind, dust and the heat of the desert,” says Dan Shannon, Co-Owner of Ponto Solutions, an Audio/Visual solution provider retained by Beer Park to design and implement the A/V technology. “The displays had to seamlessly fit into the architecture and design of the venue while meeting all safety requirements.”