The Peppermill Casino in Reno, Nevada already had a reputation for running the best sportsbook in the resort city, but an ambitious renovation involving a vast, curved LED digital signage videowall has made the betting area one of the most impressive and immersive anywhere.

This video explores how the Peppermill’s in-house content and AV team worked with Samsung and partners to install a 110-ft. wide, fine-pitch LED digital signage wall in the high profile sports book in fewer than 10 days, without shutting the area down.

Joe Ness runs the content and AV teams at the casino and across the Peppermill properties, and regularly uses custom-shot HD video on large-format displays to add visual interest. “We couldn’t change the size of our sportsbook,” he says, “but what we could do is install a display, with curves, that could be as elegant and impactful as possible.”

The Peppermill’s pro AV team was already a big Samsung customer for flat panel LCD displays, and opted to use Samsung’s direct-view LED digital signage for the renovation, determining that it works better, looks better and lasts longer.

Watch this extended video to get a behind the scenes look at the planning, drafting and execution of one of the biggest LED display walls in gaming and hospitality.

Discover the unique advantages of direct-view LED technology over traditional LCD displays in this white paper.