Look around you. Are the buildings in your city becoming more digital? Do you see a merger between the physical and digital worlds in public spaces? If you do, you’re not alone.
“What we see beyond screens — and attaching screens to services — allows for architectural media,” said Neil Redding, director of emerging technology at ThoughtWorks. “But beyond that, using sensors and location awareness on our personal devices, we can make it so that when we walk into spaces, [businesses] can respond to us in personalized ways.”
This shift is already starting to take place in public spaces like museums, where data is analyzing dwell times in front of certain exhibits, or in retail, where a person’s purchase history can impact what’s shown on a display in-store.
Redding believes that “all of this is rolling up into spaces to be more digital and more dynamic.”
In the next few years, digital signage and the audiovisual space may go beyond the “black box” and tap into emerging technologies like augmented reality (AR).
What do you think? How long do you think it will be before AR is changing the way we experience signage around us?
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