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How Data Can Change the Way We Use Digital Signage

Look around you. Are the buildings in your city becoming more digital? Do you see a merger between the physical and digital worlds in public spaces? If you do, you’re not alone.

“What we see beyond screens — and attaching screens to services — allows for architectural media,” said Neil Redding, director of emerging technology at ThoughtWorks. “But beyond that, using sensors and location awareness on our personal devices, we can make it so that when we walk into spaces, [businesses] can respond to us in personalized ways.”

This shift is already starting to take place in public spaces like museums, where data is analyzing dwell times in front of certain exhibits, or in retail, where a person’s purchase history can impact what’s shown on a display in-store.

Redding believes that “all of this is rolling up into spaces to be more digital and more dynamic.”

In the next few years, digital signage and the audiovisual space may go beyond the “black box” and tap into emerging technologies like augmented reality (AR).

What do you think? How long do you think it will be before AR is changing the way we experience signage around us?

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Natalie Zfat

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Natalie Zfat

Natalie Zfat is a social media entrepreneur and Forbes Contributor who has partnered with some of the most iconic brands in the world, including Rolling Stone, Food Network, American Express and Levi’s. Curating original content and videos, Zfat gains millions of impressions for the brands she advocates for. When she's not engaging with her half a million followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, The Harvard Club of New York and Internet of Things World. Follow Natalie on Twitter: @NatalieZfat

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