Innovation highlights Samsung’s executive briefing center

Hardware technology companies have long featured showrooms to display their latest products, but Samsung has taken that practice above and beyond. Their Executive Briefing Centers enable industry partners and end-user consumers to not only view digital signage products, but interact with them and develop usage strategies with subject matter experts.

Samsung Electronics America recently opened its third U.S. briefing center, this time in Irvine, California, and it’s the company’s most ambitious one yet. It’s a unique space designed to immerse scheduled visitors in all the options and possibilities presented by visual display technology — from large-format digital signage displays and video walls to interactive collaboration screens for workplaces, healthcare and education.

“Wherever there is a wall, there can be a display,” says Michael Koch, senior director of the partner channel team for Samsung’s U.S. operations.

Like spaces already opened at the company’s New Jersey headquarters and across the Hudson River in Lower Manhattan, the California briefing center allows customers to see the latest innovations in fast-emerging technologies like narrow pixel pitch and microLED video walls, super high-resolution 8K screens, high-brightness outdoor displays, and easily deployed digital flipcharts.

Executive Briefing Centers enable Samsung specialists to discuss communication challenges and needs with customers and then build out solutions, showing in real time the display and management technologies that may prove most effective. They know better than anyone the effect efficient messaging can have on brand recognition and business success, and will help you tailor your deployment to your enterprise needs.

Ready to get hands-on experience with Samsung technology? Schedule a visit to an Executive Briefing Center.