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How Developers Can Work With Samsung to Reach More Users

It’s no secret that most enterprises today need apps to run their businesses. As a result, developers play an increasingly critical role within the B2B technology landscape. I recently spoke to tech analyst Jack Gold at this year’s Samsung Developer Conference about the opportunities available to developers.

“If you don’t have a strong developer community, you’re really not a strong enterprise player,” Gold said. While businesses often have internal developers, most business apps are created by third parties. This fact highlights the importance of companies establishing a wide network of talent and partners. Otherwise, they risk falling behind their more innovative and agile competitors.

And while open, scalable artificial intelligence (AI) and internet of things (IoT) networks have huge potential, Gold said, businesses and developers must act quickly on opportunities.

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“You have to get to apps quickly. It takes six, twelve months, sometimes longer, to get an app built for anything, and IoT, in some cases, can be even worse.” Gold cautioned people against underestimating the difficulty in making apps work. He also warned companies that if they aren’t innovating early, they risk not earning revenue.

When asked how businesses can collaborate with developers, Gold advised starting by asking how your company can help developers get applications built. He cited Samsung’s work with One UI and the Knox SDK as prime examples of using resources to enable developers by giving them a starting point. These initiatives save developers the time and resources of going into the weeds of heavy-duty coding.

“Ultimately, it’s all about scale,” Gold said.

Discover how Samsung’s newly revamped Knox Partner Program is a big win for businesses and developers looking to scale their apps and get enterprise projects off the ground.

Natalie Zfat

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Natalie Zfat

Natalie Zfat is a social media entrepreneur and Forbes Contributor who has partnered with some of the most iconic brands in the world, including Rolling Stone, Food Network, American Express and Levi’s. Curating original content and videos, Zfat gains millions of impressions for the brands she advocates for. When she's not engaging with her half a million followers, Zfat loves sharing her entrepreneurial thought leadership at conferences and universities, including Carnegie Mellon, NYU Stern School of Business, The Harvard Club of New York and Internet of Things World. Follow Natalie on Twitter: @NatalieZfat

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