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Samsung’s MagicINFO is an all-in-one content management system

The vibrant colors and vivid imagery is what everyone sees and remembers on a display — but the real magic is in how the content is managed.

Sophisticated software does the job of putting the right information on screens in the most opportune places, at optimal moments. Good content management systems (CMS) also make workflows intuitive and efficient and ensure that updates are easy.

Risk-free content management

Samsung has, uniquely, been developing and steadily refining its own digital signage software solution since 2008. Known as Samsung MagicINFO, a CMS that was first marketed as a small business solution has evolved and matured into a multicomponent solution used by corporations, businesses and organizations of all sizes.

In our highly uncertain economic climate, Samsung’s CMS software represents a solid, sophisticated and stable option for users who are worried about the long-term business health of most independent software companies. The business model of most CMS software companies is built on subscription revenues from businesses. Using the solutions created by a large, stable organization makes a world of difference when choosing to enter into long-term relationships.

MagicINFO rivals the features and scalability of the top independent CMS options, with none of the business risks. It’s also tuned to Samsung’s wide range of smart commercial digital signage monitors.

There are three key elements to a MagicINFO solution: Author, Server and Player.

Author your own story

MagicINFO Author is the software toolset used directly by end users or their contracted service providers to create content to be scheduled and pushed to displays.

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Author includes a large library of predesigned, business-ready templates, icons and images, making it easy for operators of any size to quickly develop material for screens, without needing outside creative help.

The software also includes a set of pre-scripted widgets that automate content, such as ZIP code-specific weather conditions and forecasts. Author is also optimized to support third-party creative in a variety of formats — from HD images and videos to Photoshop files and Microsoft 365 documents.

A server for all needs

Think of MagicINFO Server as the hub of a digital signage network — the toolset used to target, schedule and push out content to one, 100, 1,000 or more players and screens.

With Server, each piece of media, as well as each location and screen, can be data-tagged with its key characteristics. You can use this data to quickly schedule a specific piece of content to appear only in specific, relevant locations. On a basic digital signage CMS, this would be a huge chore. But using Server, it’s largely automated by that data-matching capability.

Server also contains all of MagicINFO’s robust device management tools, which are unique to Samsung, and are among the most important features of an effective digital signage CMS.

Server’s monitoring dashboard provides users a real-time overview of the status of each device deployed in a network, as well as stats and data analysis, showing trends and warning you of any developing issues, such as unreliable connectivity. This minimizes outages, maximizes screen uptimes and dramatically reduces the number of costly on-site field service calls. With the right remote management and troubleshooting tools, rolling a truck to off-site locations becomes the exception as opposed to the very expensive rule.

The all-star player

Samsung has long been the market leader and innovator of smart displays embedded with system on a chip (SoC) technology. Instead of relying on external media players — which add costs and complications — SoC-based displays have computing and graphics components built right in.

MagicINFO Player is designed specifically for Samsung’s smart SoC displays, optimized for the hardware. Most third-party CMS software platforms were written for external media playback devices (like PCs and commercial set-top boxes) and then adapted for smart displays. MagicINFO Player handles smooth play-out of scheduled media files, logs activity and steadily checks back in with Server to provide analytics and pick up any new instructions and media files.

Matched sets

There’s a reason consumers buy matched sets for everything from power tools to cookware to electronics: Matched items share engineering DNA and are designed to work well together.

A decade on, MagicINFO is a mature, matched-set technology platform proprietary to Samsung’s hardware and software solutions, suited to any job and optimized for the smart displays that now dominate the digital signage marketplace.

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Posts By

Dave Haynes

Dave Haynes is a well-known veteran in the digital signage industry. He consults to some of the world’s largest brands on their digital signage strategy and technical needs, but also spends time mentoring start-ups. A former daily newspaper journalist, Haynes has for the past decade written a highly-respected blog about digital signage, Sixteen:Nine. Follow Dave on twitter @sixteennine

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