A large video wall inside your business speaks volumes. It’s a bold statement piece that alters the entire look and feel of a corporate building or customer-facing location.
Located in the lobby, a video wall creates a memorable moment for every client, guest or consumer that sets foot inside. A video wall in a boardroom or meeting area becomes the definitive centerpiece, elevating in-person and videoconferences with remarkable visuals and allowing clients to communicate with hybrid workforces in profound ways.
Samsung’s video walls have taken the next step in transforming the display landscape with The Wall for Business. Because of its advanced visual technology, leaders in the retail, automotive, federal, hospitality, corporate and healthcare industries can deliver a stunning, high-impact visual experience to everyone.
Built better for outstanding results
The Wall by Samsung is a new generation of display technology that offers unparalleled visuals and design, giving any space an awe-inspiring edge.
The majority of direct-view LED video walls use a manufacturing process that significantly limits how many tiny LED lights can be packed and soldered into each square foot. The result is a line of screens that look great from a distance, but their visual quality quickly degrades as viewers come closer and suddenly see each individual LED light chip — and the gaps between them. Thanks to The Wall’s microLED design, it delivers visuals that always look crisp, even up close, alongside color reproduction and contrast levels that rival premium LCDs.
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Unlike LCD video walls, though, The Wall doesn’t show any seams where monitor frames — or bezels — are conjoined. On LCD video walls, super narrow bezels have minimized those grid lines, but they’re still noticeable, and may distract viewers from brand messaging. The Wall has changed that viewing disruption, creating a truly seamless screen that’s redefining modern boardroom technology, home viewing experiences and more.
Putting The Wall to use
Narrow-pitch LED video walls are being widely adopted by digital signage solution providers, integrators and media companies alike.
In stores that sell electronics, apparel or luxury goods, retailers are putting up branding and experiential walls as the signature piece of their store design. The Wall sets the tone for the store, a tone that’s easy to change as needed.
Hospitality and entertainment venues, like hotels, casinos and cruise ships, are replacing LCD video walls with direct-view LED — which doesn’t require rear-projection cubes — motivated by direct-view LED’s “wow factor” and design flexibility.
Retail designers love being able to change a store’s look and mood at a moment’s notice, as do designers of spacious physical areas like building lobbies, automotive design centers and hospitals. Where there were once water features and large sculptural pieces, now there are huge, dynamic video walls that tell stories, relate information or convey a certain mood.
Out-of-home media companies led the transition to LED as they began converting their print highway billboards to digital formats. As LED costs dropped and the quality of LEDs improved with notably finer pixel pitches that allow for closer viewing, everything from cruise ships and casinos to government command and control centers and federal offices are adopting fine-pitch LED displays.
Installation is also easier than ever. Thanks to The Wall’s flexible design, it can make a significant impact with a small lift. A hospital with a curved wall or an L-shaped command and control center can have The Wall customized to their particular space and size limitations. If you’re building a video wall in a retail store, you can work around where products are placed and install The Wall in such a way that maximizes available retail space.
Depending on each organization’s internal operational staff, Samsung provides various levels of white glove service and support to reduce on-site calibration time and achieve a speedier deployment.
The microLED difference
Samsung’s microLED manufacturing process mass-transfers micrometer-scale LEDs onto flat modules that fit together like tiles, seamlessly linked together to create a uniform visual canvas — which you can scale to whatever dimensions you like. In your space, The Wall can be a giant rectangle or an abstract shape — again setting apart The Wall from other large-format displays.
For greater color accuracy, the base of The Wall’s tiles is true black (seen in the microscopic gaps between the LEDs), generating maximum contrast and amplifying the finest details. And with Black Seal technology, The Wall resists ambient light, which is often the culprit of reflections that make LED canvases look more gray than black.
Through its picture-quality engine, The Wall delivers High Dynamic Range (HDR) 10+ visuals, with optimized brights and a full range of realistic shadows, from shades of gray to deep blacks. Every image pops, and viewers can see all the colors of a dark, moody scene — details that, without HDR technology, tend to look blurry or are lost altogether. This becomes a crucial technology for federal command and control centers, who rely on image accuracy to make mission-critical decisions.
In terms of manufacturing specifications, The Wall has a 0.8-millimeter pixel pitch. Some conventionally manufactured LED displays have the same pixel pitch or slightly finer, but most surface-mounted device (SMD) fine-pitch LED cabinets — the tiled screens that form video walls — contain pixels counted by the hundreds. In a similar cabinet, The Wall offers thousands of pixels, narrowing the display to the optimal pixel pitch. The real magic here is in how little space the microscopic pixels take up on the LED module. This allows the pixels to be surrounded by a deep black background, producing significantly stronger contrast that’s ideal for modern boardrooms and lobbies.
In practical terms, The Wall’s microLED design delivers up to 8K resolution simply by arranging just three cabinets in a row. With SMD LED displays, it would typically take a dozen or more cabinets tiled horizontally to realize 8K resolution — requiring an array that fills a whole wall.
Built to last
What has tempered adoption of LED video walls is the brittle nature of SMD LED display modules. The tiny LED chips are easily damaged and expensive to repair. As a result, these walls are often set far back or way up, out of reach of physical threats like strollers, shopping carts, luggage or curious fingers.
Samsung’s engineering exemplifies a new generation of direct-view LED displays that can withstand bumps from retail customers or scratches from a stray bell cart in a hotel lobby. The Wall is resistant to water, dust and static shock.
Investing in The Wall isn’t short-term. Samsung designed the hardware to last, so it can be part of your business environment for years to come.
Deciding to install The Wall is no small investment, but it comes with a big payoff — that’s clear from every angle. To make sure you do it right, get your free introductory guide to digital signage project planning in your organizational space.