When it comes to large-scale LED displays, from stadiums to Times Square to local art districts, there’s an inherent tension between cost, quality and customization. It’s the commonly cited rule of “pick two” and the third follows. But Samsung hasn’t become one of the most innovative and trusted names in LED displays by following the rules.
Their commitment to LED technology, both indoor and outdoor, is backed by a well-funded research and development and quality assurance program. It’s this dedication to pushing the limits of technology that led to the new XPR Series for outdoor LED displays.
The XPR line was designed with significant input from the market. Based on input from customers, designers, architects and consultants, the final feature set resolves an unmet need.
Available in a variety of pitches (6mm to 20mm), the XPR Series combines the stunning picture quality, reliability and customization you’ve come to expect from Samsung. As a leading LED manufacturer with worldwide scale, Samsung can source components at a lower cost, so they’re able to reduce the price for consumers. What was once only possible for those able to pay a premium is now available to everyone.
Exceptional quality is not negotiable
Because audiences today expect ultra-high-definition (UHD) video content, exceptional picture quality is a must-have. The highest refresh rates in the industry, tight pixel pitch options and superior brightness and contrast — especially in direct sunlight — were critical in the XPR Series design.
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With two diode options, the XPR line offers a solution to match each customer’s budget. For pro sports and spectaculars, the Cree diode remains the gold standard. For college, minor league and digital out-of-home (DOOH) applications, Samsung’s premium diode delivers an experience to rival the elite market at a lower cost.
Custom design without breaking the bank
The more custom a project, the higher the cost and risk of something going wrong. Customization is the enemy of streamlined and standardized, which is where manufacturers realize efficiencies and control quality. With the XPR Series, Samsung found the sweet spot between these opposing forces.
At any pixel pitch, the design can be fully customized, with tighter radiuses across pitch options. These features, combined with standardized cabinets, allow for customization where necessary and standardization where possible — helping reduce cost and improve reliability.
What’s more, because of the XPR’s flexibility, there’s no need to re-engineer the entire project if, in the middle of planning, pitch specs change (such as from 10mm to 8mm).
Downtime is lost dollars
There is an undeniable impact when an LED display goes down. For DOOH, spectaculars and entertainment districts, the cost of downtime is easily measured by the advertising and sponsorship dollars lost. Time truly is money.
For entertainment and entertainment districts, reliability is especially critical because much of the content is time-sensitive. Even with a rapid response, the event may be over in minutes or hours. There’s no redo for those lost opportunities.
And for live events and sports, a full or partial outage impacts the audience’s experience and sponsor or advertiser’s image. The big, bright, can’t-miss displays aren’t as impressive or selfie-worthy when panels are black — or, worse, the entire board is down.
Reliability at the core
Samsung understands the heightened need for reliability in these industries. That’s why the XPR Series was designed from the ground up to include full signal, power and control board redundancy as part of the standard design — not a pricey add-on like its competitors.
Setting a high bar for reliability is why Samsung enlisted a third party to conduct all-encompassing testing. The XPR Series undergoes rigorous vetting of not just its individual components, but the entire system. That way customers can feel confident in the full system, not just the parts.
The testing protocol also includes electromagnetic emissions testing — critical when these LEDs are used in billboards and digital signs. The XPR Series is FCC Class A compliant, and both the individual parts and full solution are tested to ensure the signals aren’t stacking up and exceeding the emission limits. This helps mitigate the risk of the board being shut down by the FCC.
Because trust still matters
Cheap tech and fly-by-night manufacturers flood the industry only to disappear a few years later, along with their warranties and service agreements. But Samsung has been serving the LED industry across the globe for decades.
The new Golden State Warriors’ Chase Center in San Francisco, the Baltimore Ravens’ M&T Bank Stadium, One Times Square and Coex Mall in Korea — these high-profile names trust Samsung with their business. The XPR line may be the newest innovation in outdoor LED from Samsung, but the foundation of quality and reliability remains the same.
As you strategize a display rollout that suits your business, make sure can configure and tailor real-time your messaging as needed with an integrated CMS, explained in this free comprehensive guide. And if you’re undecided on what kind of displays to use, discover Samsung’s entire lineup of LED displays — innovative and versatile enough for dozens of use cases.
