Over the last decade, the way business is done has changed dramatically.
Executives used to always meet face-to-face to discuss projects, and deals were sealed with a handshake, not a mouse click. Today, nearly every aspect of how we work — from product research to client meetings — can take place online.
But this new way of working isn’t perfect, because it can’t deliver what’s most relevant to your purchase: an unforgettable, in-person product experience.
Evaluating products up close can be transformative, especially for partners in the digital display industry. After all, these kinds of displays are a serious investment. And if the average person can compare different televisions at their local store before deciding which is the best investment for their home, shouldn’t business executives have the same power and freedom to evaluate products before making a decision?
Samsung understands this, which is why we invite curious business leaders to explore a truly unique space: the Samsung Executive Briefing Center (EBC). Here, visitors can take in Samsung’s latest innovations and get expert advice on how digital displays can bring their business to the next level.
What is the EBC?
Several years ago, an experience center like the EBC was still a novel concept in the industry. To see the latest LEDs in action, executives could skim through a product catalog, sit through a PowerPoint presentation or tour sports stadiums and casinos across the country. This last one sounds like fun, but the reality is a high-cost, time-consuming expedition.
Samsung’s product marketing team figured there had to be another way. “Our solutions are meant to drive the wow factor as customers experience it for themselves. And this inspired the development of the first EBC,” said Stephanie Man, program manager at Samsung’s EBC in Irvine, California.
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The EBC is a space where executives can inspect Samsung’s line of commercial display and LED products in person, meet with signage experts and gain insights into how digital solutions can help their company reach its goals. EBCs give companies the chance to experience Samsung’s display solutions on a deeper level, which allows their teams to make more informed investment decisions further down the line.
“We wanted a way to help our partners navigate the technology, giving them the ability to make better decisions for their business,” said Man. “The Executive Briefing Centers offer this.”
The first EBC opened in Ridgefield Park, NJ, to an overwhelmingly positive reception. Soon, Samsung decided to expand and now has EBCs in:
- Ridgefield Park, New Jersey
- Irvine, California
- Washington, DC
- Dallas, Texas
“The concept caught fire globally. In the past [several] years, we’ve realized the power that can come from people experiencing our products in person,” said Man.
An exclusive look at Samsung technology
The newest Samsung Executive Briefing Centers in Irvine, CA, and Dallas, TX, may just be the best iterations to date. They have the full portfolio of commercial display products, including permanent installations of The Wall.
The Wall is an iconic, one-of-a-kind, microLED product with a 0.84mm pixel pitch (for comparison, the dot pitch of an LCD laptop screen is 0.27mm) and 8K resolution.
“The Wall is helping revolutionize the way people think about television,” said Man.
Consider The Wall in legendary Clive Davis’ home theater: There, Architechnology Designs and Samsung installed the iconic large-format microLED display, with black seal technology and HDR visuals that provide the ultimate viewing experience for visitors — all at the touch of a button.
The value of expertise
But beyond the products themselves, EBCs help prospective partners understand the overarching value a brand like Samsung can offer.
“It’s not just the displays,” said Man. “It’s the content management, ease of use, video processing tools, servicing options … we show them the value of working with an industry leader like Samsung.”
Samsung prides itself on its expansive portfolio of products and solutions that work together to create true value for customers. The company’s EBCs showcase these ecosystems in action, allowing customers to experience the full solution before making buying decisions.
Deliver the ultimate viewing experience right out of the box with Samsung’s The Wall, and find everything you need to know about choosing LED displays for optimal viewing — indoors and out — in this free guide.
