When your business uses content like video to raise brand awareness, showcase products, and highlight customer successes, captivating visuals are only one part of the equation. To truly capture a moment and convey a message, audiences need to see and hear it.
Audio plays a crucial role when creating content to help grow your business. Even with less-than-ideal lighting or shaky footage, viewers won’t stick around if the sound cuts out or the speaker is muffled by background noise.
Treating audio as an afterthought is a big mistake. In fact, 58% of consumers say a brand’s sound identity is more memorable than a visual component. The trouble is that many of us behind the camera producing business content aren’t experienced sound engineers. Among the 89% of businesses that use video for marketing purposes, 55% create the content themselves rather than lean on a third-party studio. And 73% make “explainer” videos, where sound becomes especially important.
Samsung is tackling this challenge head-on with the launch of Galaxy S25 Series, including Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra. With a feature called Audio Erase, you’ll be able to create business content with confidence, knowing that your audience will be able to both see and hear the content.
What is Audio Erase, and how does it work?
One of the many benefits of modern smartphones is the ability to create business content, like videos, on the fly in almost any location. The risk is you might think you’ve captured the perfect shot, only to discover later that the sound quality is terrible. And often, there’s no chance to redo it.
Galaxy S25’s Audio Erase feature with Galaxy AI* makes it easy to minimize unwanted noises in your videos, ensuring that important details — like a voiceover explaining your company’s vision, mission and values — are crystal clear.
How Audio Erase makes a difference
Audio Erase takes care of disruptive sounds that could distract your audience when tuning in to your business video. Here’s how:
Isolate voices
Business content conveys empathy by amplifying the pain points and aspirations of customers and prospects. When paired with the right tone, videos can also express the excitement behind your team’s insights or reassure customers about a common concern. Ultimately, the voices behind your message are crucial — they should resonate clearly and powerfully.
Unless you’re in a completely soundproof room, there’s always a chance that voices will be competing. Even when recording a team member’s keynote, the microphones might pick up a quiet comment between audience members. Audio Erase’s AI capabilities allow it to identify different speakers in a video and adjust the volume to amplify the person viewers should hear.
Erase unwanted sounds
Audio Erase removes unwanted background noise, from distracting music to environmental sounds like wind, ensuring clear audio for your content.
Music
Picture this: You’re filming a vibrant store tour, but the upbeat background music starts overpowering your message. With Audio Erase, the distraction disappears, letting your audience stay locked in on what matters.
Crowd
There are often great opportunities to create videos at industry events, like trade shows and conferences. It’s a place where you can grab a few minutes with your customers or an industry expert.
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The problem is that these environments are filled with chatter from attendees that threaten to drown out the people you want to capture on camera. Audio Erase can help ensure that doesn’t happen.
Nature
The chirping of birds can be soothing, but they have no place in a video intended to market your business. The same goes for dogs barking, the sound of a river or a thunderstorm that might be raging outside the room where you’re shooting. Closing the window won’t always do the trick, so Audio Erase is particularly handy in these situations.
Wind
There can be many good reasons to shoot a video outside, such as unveiling a new office or store location. However, wind can be an invisible but serious impediment even if you’re on a quiet street. Wind can also start suddenly and without warning, such as when you’re halfway through your shoot. If the subjects of your video are concerned, Audio Erase can set their minds at ease.
Traffic and construction
Experienced videographers learn to scout their locations before hitting “Record,” but you never know what sounds will appear. Honking traffic, a nearby car alarm, the work of construction crews — without an innovative feature like Audio Erase, the video you produce can be difficult to follow.
An enriched experience, from creation to editing
Galaxy S25 Series offers not only Audio Erase but also Night Video, which means you can shoot footage in low-light situations, and the visuals will still be as clear as the sound. Its next-generation image models allow richer lighting, better detail and more artistic designs.
Style Transfer, meanwhile, allows you to extract a style of clothing or other detail from a reference source and transform it into a piece of art.
All this makes Galaxy S25 Series an ideal tool for creating videos that generate the sound every business wants to hear — your customers talking positively about your brand.
Learn how Samsung Galaxy S25’s game-changing capabilities can help you redefine productivity and empower your day. Sign up for updates on Galaxy S25 Series, and enjoy exclusive volume pricing, bulk trade-in discounts, free shipping and more with a Samsung Business Account.
*Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.
