If you own a small business, you know how much work it takes to draw new customers. You’re always looking for new ways to attract and keep customers engaged, build your brand, boost revenue and stay ahead of the competition. The best digital signage software and content management system (CMS) can increase engagement and help customers remember you.
Still printing hard-copy flyers? Climbing a ladder to hang posters? Updating new menus each year? Thanks to the enhanced Samsung VXT, that all comes to an end. Digital signage for small businesses and VXT offers attention-grabbing content, useful information and engaging in-store experiences to improve your bottom line. Discard the paper and bring down your overhead while providing a visual experience customers remember.
A brand-building user experience that boosts revenue
Samsung VXT is a cloud-based CMS, which can also support an on-premises environment, that allows you to tailor displays to your business’ specialized commercial needs. Consider how a powerful, singular, easy-to-use content management system can benefit your business.
Digital signage content management made easyDigital signage content management made easy
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Restaurant owners highlight deals and tempt diners
Elevate your restaurant with a dynamic digital menu, self-serve kiosk or order confirmation board. Use a digital menu display that showcases daily specials, new dishes or bestsellers. We know diners buy what they notice, and Samsung VXT helps you call attention to the items you want to promote. Features like Favorites-Based Browsing make it easy to find and reuse your most effective content, while the Content Preview tool ensures your changes appear exactly as expected before going live. Eliminate manual data entry and make updates even more quickly using the PIRS Link My POS app, which integrates directly into your POS system. Highlight seasonal items, meal combos or limited-time deals — all easily updated while reducing reliance on hard-copy menus.
Enterprises brand their business and assist shoppers
Samsung LED digital signage serves as a silent salesperson. Sleek, easily updated displays make for a unique in-store experience, help customers find what they’ve come to buy — and promote on-sale items, new arrivals and seasonal deals. This, the industry’s best digital signage software, lets you modify designs and tweak messaging quickly, helping shoppers navigate more easily and encouraging impulse buys.
The Info Card feature provides customers with quick-access details on products, services and promotions, while the TWC Weather Widget ensures your signage remains useful and relevant by displaying real-time weather updates. The enhanced VXT also makes your business eco-friendlier by reducing reliance on printed materials.
Boutique owners showcase merchandise
Samsung VXT elevates visual merchandising, helps you organize your store and offers engaging in-store experiences that prompt buyers to take action. Many purchases are impulsive, and digital signage helps convert those impulses into revenue. With Global Tags and Essential Tags, you can organize and categorize content efficiently, ensuring you display the right messaging at the right time for maximum impact.
Small businesses make instant updates to stay ahead of trends
Time is money, and Samsung VXT helps you save both. Reduce your time to promotion through instantaneous and custom updates. Launch promos, update your business hours or change prices immediately using the intuitive, centralized interface. From retail signage to service menu boards, VXT helps keep your content current and relevant.
With the latest VXT update, small businesses can take advantage of powerful new features like Takeover Sync Play, which enables seamless mid-playback transitions, and Weekly Reboot, which optimizes screen performance. The Early Warning Report leverages data from billions of screens to identify potential issues before they occur, reducing downtime and ensuring operations are smooth. Additionally, organization-specific settings allow you to tailor system preferences to align with your unique enterprise structure.
Info that’s interactive, easy to use and delivered in real time
The VXT solution for small businesses includes everything you need to get the most from your LED digital signage. Here’s what to expect:
- Ease of use: This CMS is intuitive and lets you design, schedule and manage digital displays, all from a single interface — in store or on the go.
- Real-time content updates: With VXT, you can update information promptly to promote sales, update menu items or brief customers on special events.
- Interactivity: For public-facing displays, touch capabilities let customers interact with your content — they can browse products, read reviews or learn more about your services.
- Remote management: Use an internet-connected device to monitor and control a display from almost anywhere. Real-time troubleshooting, access control and content updates require no on-site involvement, so you can run the system with little effort.
- Cost savings: Spend less on printed materials, installation costs and the physical labor of traditional signage.
- Sustainability: By switching to digital displays, you’ll reduce paper waste and go eco-friendly. The VXT CMS also lets you adjust screen settings to conserve energy, with a brightness control and an automatic on/off timer.
Other enhancements, including Event Manager and Data Sync, allow businesses to create event-triggered content based on time, network connections, SmartThings sensors or touch interactions. Real-time data source integration keeps content dynamic and relevant without forcing you to update it manually.
Samsung VXT also features the Gen AI App and Image Generator, enabling business owners to generate high-quality visuals with a minimum of effort. Whether you need custom graphics for a new promotion or eye-catching imagery to elevate your brand, these tools help you create content faster and easier.
Additionally, VXT includes app and firmware updates to keep your system running with the latest features and security enhancements. Samsung purposefully sought ISO 27001 and ISO 27701 certifications — top-tier security qualifications with encrypted logins, strict access controls and secure external system connections. The Screen Monitoring Lock also prevents unauthorized access and keeps your digital signage secure at all times.
Looking for new ways to engage and interest your customers? Samsung VXT added the Seenspire app — available for purchase in the app store — which feeds curated infotainment, so the display stays topical and fresh. From news and weather to digital art, it’s a great way to upgrade your digital signage experience.
How to get started with Samsung VXT
Getting started with VXT is easy. Here’s how:
- Evaluate your business needs. Whether you’re in the restaurant, retail or service industry, evaluate your goals and decide how digital signage can improve your business.
- Choose the right displays. From small tabletop displays to large, wall-mounted screens, Samsung offers a range of LED digital signage options to fit your space and objectives.
- Set up your CMS. Use the industry’s best digital signage software to upload, manage, update and schedule content seamlessly.
- Train your team. Help associates learn to use the system and make content updates to keep operations running smoothly.
- Track, optimize and iterate. Use built-in analytics to refine your approach, engage with customers in new ways … and move the sales needle.
Unlock your small business’ full potential
Small businesses are about building personal connections, standing out and adapting to customer preferences quickly. With Samsung VXT, you’ll make the most of your space, reduce overhead and create an immersive customer experience. Whether you need a digital menu board for your restaurant, LED signage for your service business or visual merchandising for a retail store, this CMS offers powerful tools that will help your business thrive.
Upgrade your business with Samsung VXT, and see how easy it is to captivate customers, streamline operations and elevate your brand. The future of business signage is digital — and it starts here. Also, discover how one small business linked online and in-person commerce successfully with Samsung displays and VXT software in this case study.
