A retailer wants every customer walking into a store to be aware of its 40% markdown sale. Clients arriving at an office tower need to locate the floor where their event is being held. As visitors leave a museum, the curators want to make sure they come back by getting a glimpse at the next blockbuster exhibit.
These are all scenarios where businesses need to get high-impact messaging across clearly and visibly. They are also perfect examples of why the move from paper to E-paper can’t happen fast enough.
Solutions like the 32″ EMDX Series Color E-Paper QHD Smart Signage from Samsung, for instance, offer benefits to businesses of every size. They make communications stand out in public spaces, corporate environments, within hospitality and healthcare organizations, educational institutions, and even specialized facilities like stadiums and arenas.
The EMDX series may be far more sophisticated than traditional paper, but it’s also much easier to manage, especially when used in concert with a cloud-based content management solution like VXT.
Making the business case for moving from paper to E-paper is easy once you understand key features and benefits such as:
1. Cloud-based Samsung VXT
Even the most striking, informative and helpful posters eventually need to be replaced or updated. This can be a time-consuming manual chore for employees who probably have more important work they could be doing. It becomes particularly onerous when a whole set of posters need to be changed to reflect a new message.
Digital signage content management made easy
Get your complete guide to configuring and tailoring real-time messaging using an integrated CMS. Download Now
Samsung E-Paper eliminates the grunt work and allows for simplified, real-time changes with a dedicated mobile app. With VXT, employees can get up and running without any previous training and deploy whatever content they need, and make changes across multiple EMDX displays at once.
They can also adjust hardware settings and troubleshoot issues remotely, saving significant time and effort by avoiding having to physically visit numerous sites.
2. Energy-efficient usage
Both small businesses and large enterprises can require significant power to run their equipment and facilities — and any area where they can reduce consumption represents an opportunity to save money.
Once it’s been fully charged for three hours, the paper-like display of the EMDX series can maintain its image for 199 days. EMDX series delivers with a depth of just 0.7in (17.9mm), offering a consistent, paper-like feel.
3. Color imaging
Posters and point-of-purchase displays have always relied on a strong use of color to help attract customers’ attention. E-paper can be just as vibrant, thanks to Samsung’s display technology expertise.
For example, the EMDX series leverages an advanced color imaging algorithm to analyze optimized content for paper-like visibility. This translates into vivid, can’t-miss imagery for organizations like an apparel brand that wants to showcase the latest styles, or a hospital that wants to clearly demarcate the location of patient rooms.
With reduced contour, smooth gradation, and enhanced colors, swapping posters for Samsung E-paper solutions like the EMDX series becomes an easy decision.
4. Ultra-light and ultra-thin design
E-paper doesn’t just have to be functional — it also needs to match the simplicity and elegance of traditional paper. Samsung E-lnk solutions like the EMDX series deliver with a depth of just 0.3in (7.6 mm), offering a consistent, paper-like feel.
The underlying technology is highly innovative based on deep engineering skills, but from an aesthetic standpoint, this E-paper is an example of minimalism at its finest.
5. Flexibility and versatility
Opting for a paper-thin display means you can do away with all the unpacking and pasting associated with posters.
Samsung deliberately designed the EMDX series to be easy to move with a lightweight frame that offers effortless handling in indoor spaces. An embedded battery means these devices provide a truly mobile experience, and USB Type-C compatibility ensures efficient operation.
Just place your E-paper wherever you want, and freely move it in wireless mode without worrying about a power cable whenever your business needs change.
6. Sustainability
When businesses demonstrate they care as much about the planet as their customers do, it can deepen relationships and build greater trust. Analog posters, for instance, can lead to lot of potential waste once they need to be torn down and thrown away.
Besides its minimal power usage, the EMDX series takes an eco-friendly approach whereby the housing is made from 55% recycled plastics. The packaging, meanwhile, avoids plastic by using paper for the box cushion, handle and accessory box.
Changes start with small steps, and moving from paper to E-paper is one any business can take.
Turning the page to a smarter future
Analog paper has had a long and storied history, but it’s time to start a new chapter. E-paper is going to redefine how businesses, large and small, convey messages that matter through a solution where flexibility meets efficiency.
Discover the immense value of VXT, and learn more about how Samsung E-Paper differs from traditional static signage.
